Omnichannel / Digital Analytics Manager

Job Description

Omnichannel / Digital Analytics Manager

You will be responsible for :

• Delivery :
• Partner with analysts to deliver Omnichannel reporting and insights, with a specific focus on digital channels and actionable insights to inform tactical optimizations and strategic planning
• Develop and refine measurement frameworks by translating brand level omnichannel objectives into measurable KPIs. Ability to capture brand, campaign and tactical nuances while also ensuring alignment and consistency in measurement across brands and business units is critical
• Lead Omnichannel dashboard enhancements and on-going maintenance – ensure dashboard meets brand specific requirements while also maintaining consistency across brands & BUs, gather and translate enhancement requirements from client, leverage AI to automate dashboard operations and insights generation to drive both efficiency & effectiveness
• Deliver actionable monthly and quarterly omnichannel performance reports focused on highlighting trends and insights to clients in a compelling manner that drives campaign optimization
• Recommend experiments & a / b tests that address key business challenges and questions
• Support client stakeholders in collaborating with media agencies and AORs to define measurement plans, align on optimizations, resolve data discrepancies and pull through tactical recommendations & a / b tests
• Ensure all activities are conducted in compliance with client’s procedures & regulations with appropriate documentation and approvals
• Client Relationship :
• Build and maintain strong relationships with key stakeholders within pharmaceutical client organizations. Become a trusted partner for Omnichannel Analytics by proactively setting expectations and addressing challenges
• Understand client’s business objectives and ensure monthly reporting, dashboards, adhoc analysis align to these objectives and address their key business questions
• Challenge conventional approaches when appropriate and actively share relevant POVs on relevant industry trends, new solutions, and best practices
• Team Leadership and Project Management :
• Lead a team of analysts and consultants, providing guidance, coaching, and mentorship to drive high performance and professional development.
• Build and implement internal digital education training programs to enable analysts to effectively execute digital and omnichannel engagements
• Coordinate cross-functional efforts within the team and across departments to address complex client challenges effectively.

Your impact : About you :

Must have :