Associate Growth Marketing Manager

OUR PEOPLE POWER OUR PURPOSE

Join our team and ignite your intention to make a difference. Together, we'll create an experience powerful enough to transform lives, including your own. Discover what happens when physical meets mindful.

HOW WE SHOW UP

We are fiercely committed to our core values of empowering everyone, practicing gratitude, building community, growing forward and laughing together. We embrace our differences and foster an inclusive space where everyone can reach their full potential. We uplift, inspire and guide one another. We make time to share the power of yoga together, celebrate milestones and find joy in the present moment.

ROLE SUMMARY

CorePower Yoga is looking for a passionate and detail-oriented Associate Growth Marketing Manager who focuses on email, SMS and app notification marketing. This role focuses on driving acquisition, retention and engagement across email, SMS, and app marketing channels. The Associate Growth Marketing Manager will report to the Sr. Integrated Marketing Manager and support in tracking performance, QAing campaigns, designing results-educated strategies and more to optimize our digital marketing efforts.

The position is full-time and based at CorePower Yogas Studio Support Center located in Denver, CO.

ESSENTIAL JOB DUTIES

Campaign Planning & Execution :

Plan, track, test, and deploy marketing campaigns across email, SMS, and app channels, ensuring timely and accurate execution.

Coordinate the creative process for all email, SMS, and app deliverables, including concepting, creative ideation, and providing constructive feedback to the Creative Team.

Collaborate with the Growth Marketing Intern to prepare, schedule, and QA campaigns across email, SMS, and app marketing platforms.

Collaborate with and manage third-party vendors as needed to support campaign execution.

Create UTM trackers for marketing campaigns and reporting.

Manage campaign calendars to align with business priorities, promotions, and product launches.

Partner cross-functionally (digital, product, creative, brand and growth teams) to ensure timely delivery.

Maintain audience segmentation, personalization and targeting strategies to maximize engagement.

Strategy & Creative Development :

Create performance-driven strategies that align with business goals for customer acquisition, engagement and retention, and present them to the Marketing and Creative Teams.

Develop and execute creative and engaging campaigns to enhance brand awareness, promote subscriber value, and drive brand affinity.

Develop and refine lifecycle marketing strategies to drive acquisition, revenue, engagement and retention.

Performance Analysis & Optimization :

Monitor campaign performance metrics, analyze results, and identify opportunities for optimization and growth.

Conduct A / B testing and leverage data insights to optimize messaging, segmentation, and channel performance.

Compile weekly and monthly key learnings and actionable insights to inform content development and overall channel strategies (for both campaigns and automated flows).

Stay current on channel best practices, trends, and emerging technologies to ensure programs and strategies are innovative and high performing.

Analyze A / B test results to inform subject lines, creative, copy, and send-time optimization.

Reporting, Insights & Budget Management :

Prepare and deliver monthly and weekly reports by channel.

Provide actionable insights and recommendations to improve channel performance and achieve marketing objectives.

Build and maintain reporting dashboards for email, SMS, and app push channels.

Translate campaign results into actionable insights for leadership and cross-functional partners.

Manage channel budgets, ensuring campaigns are delivered within scope and spend is optimized for maximum ROI.

EDUCATION, SKILLS & QUALIFICATIONS

2-3+ years of brand and / or growth marketing experience. Must have hands-on experience in a digital marketing-specific role for a large brand or agency.

Proficiency in marketing automation platforms (Klaviyo and OneSignal preferred).

Strong analytical skills with the ability to interpret data and translate it into actionable insights.

Creative mindset with experience in crafting engaging content and campaigns.

Strong creative writing, proofreading, and editing skills.

Understanding of brand-appropriate language and ability to follow brand guidelines.

A self-driven team player who takes initiative.

Excellent project management skills and attention to detail.

Familiarity with A / B testing methodologies and campaign optimization techniques.

Excellent written and verbal communications skills.

Ability to build relationships with individuals with diverse personalities and styles and at different levels of seniority.

Thrives in a fast-paced environment and can prioritize while working under multiple deadlines.

Proficiency in the Microsoft Office suite : Outlook, Word, PowerPoint, Excel, etc.; working knowledge or familiarity with Asana, Smartsheet, Google Sheets, Google Slides and Google Analytics.

Must demonstrate CorePower Yoga values : Empower Everyone, Grow Forward, Laugh Together, Practice Gratitude, Build Community.

Passion for fitness, wellness, and the CorePower Yoga brand is a plus.

BENEFITS AND PERKS

Company offered Medical, Dental and Vision Plans

Life insurance

Disability insurance

Employee assistance program

401(k)

Generous paid time off policies

Complimentary CorePower Yoga membership & Plus One membership

COMPENSATION

$57,000-$61,100 annually

Bonus potential up to 10%

WHO WE ARE

CorePower Yoga is sharing the transformative power of yoga with every mind, everybody, everywhere. We are the nations largest yoga studio brand with over 200 locations across the country, digital livestream and on-demand classes, and thousands of passionate yoga teachers providing the opportunity for people to breathe, move and sweat together discovering the magic that happens when physical meets mindful.

We believe in the power of connecting with community, making a difference, and the power that is yours from the inside out.

This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. CorePower Yoga is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

CorePower Yoga provides reasonable accommodation and / or modification to disabled individuals to assist in the application process. Any individual requiring accommodation / modification to complete this application should contact Human Resources by opening a HR Helpdesk ticket at help.corepoweryoga.com .

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