Sr. Director, Product Marketing (Creators, Video)

Overview

Sr. Director, Product Marketing (Creators, Video) at Adobe

Adobe is committed to changing the world through digital experiences. We empower creators—from individuals to global brands—to design and deliver exceptional digital experiences across every screen.

We are on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe new ideas can come from everywhere in the organization, and the next big idea could be yours!

Role close notes : This is a leadership position responsible for defining the vision and go-to-market strategy for Video within Adobe’s Creator ecosystem, partnering with Product, Design, Engineering, Research, and GTM teams to drive acquisition, adoption, and revenue.

What you’ll do

Market & Customer Insight. Become Adobe’s authority on creator-video workflows, pain points, and AI-driven trends; translate insights into strategy and road-map requirements.

Product Strategy. Frame business cases, positioning, and packaging for new video capabilities; guide cross-functional teams to ship the right product, the right way.

Growth & GTM. Build data-backed strategies to acquire net-new creators, drive activation, boost engagement, and expand revenue potential; partner with cross-functional teams to bring the vision to life.

Team & Organizational Leadership. Recruit, develop, and inspire a team of senior and group PMMs; instill operating rigor, creative excellence, and a bias for action.

Thought Leadership & Storytelling. Champion Adobe’s vision for video creation with executives, press, partners, and our community.

What you'll need to succeed

Customer-Obsessed. You are an expert in customer understanding, know how to create sharp research plans and ask the right questions the right way.

Discern meaningful insights from noise and understand how they shape strategy.

Analytical Storyteller. Comfortable moving between data deep-dives and creative reviews. This candidate can craft narratives that persuade execs and inspire teams.

Cross-Org Influence. Aligns senior stakeholders, secures resources, and drives crisp execution across complex, heavily matrixed organizations.

Velocity Driver. Sets pace, clears roadblocks, and ships with urgency.

People-First Leader. Builds high-performing teams, mentors rising leaders, and fosters a growth-minded culture.

Change Agent. Identifies new opportunities for improvement and holds a high bar for customer-delighting innovation.

Minimum Qualifications

15+ years in product marketing, growth, or related roles or equivalent practical experience.

8+ years leading high-performing teams.

Proven success in consumer or creator technology sector.

BS in Marketing, Business, or related field or equivalent practical experience.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $175,000 $365,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives as part of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California : Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado : If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated in Pacific Time, in compliance with Colorado pay transparency regulations. If not listed as a hiring location, no specific window applies.

Massachusetts : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment. Adobe is proud to be an Equal Employment Opportunity employer and does not discriminate on protected characteristics.

Adobe aims to make adobe.com accessible to all users. If you require accommodation to navigate the site or complete the application, email accommodations@adobe.com or call (408) 536-3015.

#J-18808-Ljbffr