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Director, Loyalty

Director, Loyalty

Early Warning ServicesNew York, NY, US
17 hours ago
Job type
  • Full-time
Job description

Director of Loyalty

At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle, Paze?, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

The Director of Loyalty will lead the development and execution of customer loyalty and retention strategies for Paze. This leader will be responsible for conceptualizing, launching, and scaling programs that deepen engagement, increase retention, and grow customer lifetime value. The ideal candidate blends strategic marketing acumen, payments expertise, and technical fluency to bridge customer insights with digital product innovation.

Key Responsibilities

Loyalty Strategy & Program Development

  • Develop and own the end-to-end loyalty and rewards strategy to enhance engagement and retention within the wallet ecosystem.
  • Design program frameworks, tiered benefits, and reward mechanics that align with user motivations and business objectives.
  • Define success metrics (engagement, retention, lifetime value, NPS) and continuously refine strategy based on insights and performance.

Product Collaboration & Business Requirements

  • Partner closely with Product to define detailed business requirements for loyalty features and integrations.
  • Translate strategic goals into technical and functional specifications for design and build.
  • Ensure loyalty components are seamlessly embedded into the wallet experiencefrom onboarding through ongoing engagement and reward redemption.
  • Participate in sprint planning, user story development, and UAT (User Acceptance Testing) to ensure business needs are met.
  • Customer & Competitive Insights & Analytics

  • Conduct research and use customer data, behavioral analytics, and segmentation to uncover insights that inform program design and personalization.
  • Work with analytics teams to track KPIs, measure loyalty ROI, and identify opportunities to improve engagement.
  • Drive test-and-learn experimentation to optimize rewards and promotional structures.
  • Continuously monitor the competitive landscape and emerging trends in loyalty, payments, and digital engagement. Leverage market insights and best practices to inform strategy, enhance differentiation, and foster innovation.
  • Partnership & Collaboration

  • Lead a cross-functional team including marketing, analytics, and product and banks to design a loyalty program that complements bank rewards programs whilst delivering on Paze's business needs.
  • Collaborate with Finance, Compliance, and Legal to ensure loyalty programs meet operational, financial, and regulatory needs and standards.
  • Present program performance, insights, and strategic recommendations to executive leadership.
  • Minimum Qualifications

  • Bachelor's degree required; MBA or equivalent preferred.
  • 10+ years in loyalty, CRM, or retention marketing with 5+ years in a leadership capacity.
  • Experience in fintech, payments, digital banking, or consumer tech.
  • Proven experience in building and executing loyalty programs that drive incremental value and sales in financial services and payments. Expertise in loyalty, CRM, digital performance marketing, and promotional economics.
  • Proven ability to define business requirements and collaborate with product and engineering teams on customer-facing features.
  • Strong understanding of consumer engagement strategies, digital ecosystems, and data-driven marketing.
  • Excellent analytical, communication, and stakeholder management skills.
  • Strong executive presence and ability to build key relationships across internal and external parties.
  • Excellent attention to detail & verbal, and written communication skills.
  • Self-starter with the ability to organize, prioritize work, and meet deadlines.
  • Ability to multi-task and work effectively in a fast-paced, dynamic, growth-oriented environment
  • Background and drug screen.
  • Preferred Qualifications

  • MBA preferred, additional related education and / or experience preferred.
  • Typically aligns with 12 or more years of related experience.
  • Physical Requirements

    Early Warning works together in a highly collaborative office environment. Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and / or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and / or external customers.

    Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

    Success Metrics

  • Growth in wallet active users and transaction frequency.
  • Increased customer retention and lifetime value.
  • Positive ROI from loyalty programs and offers.
  • Successful delivery of new loyalty features that meet business and user requirements.
  • Partner ecosystem expansion and engagement.
  • The base pay scale for this position in : Phoenix, AZ / Chicago, IL in USD per year is : $154,000 - $193,000. New York, NY / San Francisco, CA in USD per year is : $186,000 - $232,000. Additionally, candidates are eligible for a discretionary incentive plan and benefits.

    This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

    Some of the ways we prioritize your health and happiness :

  • Healthcare Coverage Competitive medical (PPO / HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
  • 401(k) Retirement Plan Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
  • Paid Time Off Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
  • 12 weeks of Paid Parental Leave
  • Maven Family Planning provides support through your parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
  • And so much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!

    Early Warning Services, LLC ("Early Warning") considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.

    Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify.

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