Marketing Associate

Job Description

Aids translation of complex and technical capabilities into marketing speak (messaging) that resonates with the target audience. Assists in brand and product positioning by developing brand awareness programs.

Job Responsibility

• Aids translation of complex and technical capabilities into marketing speak (messaging) that resonates with the target audience.
• Assists in brand and product positioning by developing brand awareness programs.
• Assists in developing and executing new marketing materials, case studies, website content and competitive research with training and guidance from the team.
• Helps in creating aspects of outbound marketing program management, such as messaging development, audience definition, sales feedback and communication, creative coordination and results analysis.
• Helps develop go-to-market plans and sales materials for new offerings or updated platform capabilities.
• Assists internal stakeholders to develop content and to gather feedback and roll-out.
• Assists collaboration with external stakeholders on various marketing content and communication initiatives.
• Assists team leaders to define objectives and goals, evaluate partners, develop messaging and creative, and execute programs according to timelines and budgets.
• Operates with direct guidance and work assignments are generally straightforward and of moderate complexity.
• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

The salary range and / or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.When determining a team member's base salary and / or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).