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Channel & Field Marketing Manager, West

Channel & Field Marketing Manager, West

MediabistroPortland, OR, United States
30+ days ago
Job type
  • Full-time
Job description

Overview

Channel & Field Marketing Manager, West at Critical Start. Join to apply for this role in a fast-paced cybersecurity marketing environment.

What You Will Be Doing

  • Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners.
  • Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement.
  • Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences.
  • Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders.
  • Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes.
  • Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings.
  • Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines.
  • Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up.
  • Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI.

What You Will Bring

Required Qualifications

  • 3+ years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships.
  • Proven experience developing marketing programs with Channel Partners, including VARs, National Partners, and Alliance Partners.
  • Bachelor’s degree in marketing, communications, business, or a related field.
  • Strong collaboration and relationship-building skills; ability to engage with diverse teams and follow through on commitments.
  • Experience managing multiple internal and external teams to drive marketing initiatives.
  • Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives.
  • Positive attitude, team-oriented, proactive with a "get it done" mindset.
  • Familiarity with Salesforce (SFDC) and Marketo.
  • Strong project coordination skills with attention to deadlines.
  • Excellent written and verbal communication skills.
  • Proficient in Microsoft PowerPoint, Word, and Excel.
  • Ability to travel up to 30% of the time.
  • Location : Remote role; candidates must be located on the West Coast.

    • What It’s Like Working Here

    We offer a dynamic, collaborative, and rewarding work environment with a focus on impact and growth. We value learning, innovation, and inclusivity, and strive to support our employees’ development.

    Compensation & Benefits

  • Competitive base salary with potential bonus.
  • 100% employee healthcare coverage; 50% coverage for dependents.
  • Unlimited PTO; paid Parental and Military Leave.
  • Dental and Vision plans; life insurance and disability coverage.
  • 401(k) plan with matching; Employee Assistance Program; wellness initiatives.

    • How to Apply : Interested candidates should visit our career site and apply for the position at the following URL :

    Equal Opportunity

    Critical Start is an equal opportunity employer. We prohibit discrimination or harassment based on race, color, religion, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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