Social Media & Content Manager

Job Description

Aramark Destinations is home to a portfolio of iconic, magnificent destinations across the U.S. - from breathtaking national parks to unforgettable cultural and adventure properties. We’re looking for a Social Media & Content Manager to bring these stories to life across all channels.

This role leads multi‑platform social media, influencer programs, internal brand storytelling, and B2B content on LinkedIn, supporting both our individual properties and the broader Aramark Destinations brand.

Job Responsibilities

Social Media & Content

• Lead content strategy and publishing across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube
• Create high impact video, photo, graphic, and written content
• Balance unique property storytelling with portfolio wide brand campaigns
• Develop thought leadership and industry content for B2B audiences on LinkedIn
• Collaborate with marketing team members on integrated campaigns and unified content strategy

Influencer Program Management

• Partner with agency of record on creator program
• Integrate influencer content into channel strategies (organic + paid)

Channel & Community Management

• Manage daily posting and engagement across all social channels
• Monitor trends and elevate UGC that showcases our destinations
• Support executive visibility and brand authority on LinkedIn

Internal Brand Communications

• Manage intranet and employee facing content
• Develop destination spotlights, brand updates, and internal storytelling assets

Analytics & Growth

• Track KPIs across all platforms and campaigns
• Drive follower and audience growth across all channels
• Report insights for both property level and portfolio wide performance

Ready to bring iconic, magnificent destinations to life, inside and out?

Join the Aramark Destinations marketing team and help tell extraordinary stories across some of the most inspiring places in the country.

Qualifications

• 5+ years of experience managing multi‑channel social media
• Hands‑on experience with Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube
• Proven experience leading influencer/creator programs
• Strong content creation skills (video, photo, copy)
• Experience with Emplifi or similar enterprise social platforms
• Experience with B2B LinkedIn content or thought leadership programs
• Experience with internal communications or intranet content (preferred)
• Background in hospitality, travel, tourism, or destination marketing (a plus)

Key Skills

• Social strategy + content creation
• Influencer and creator management
• B2B LinkedIn thought leadership
• Analytics, reporting, and follower growth
• Internal communications and intranet content
• Strong visual + narrative storytelling
• Emplifi expertise

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.