Marketing Communications Manager

Marketing Communications Specialist

Marigold is a leading cross-channel marketing platform, with solutions for email, SMS, loyalty, and personalization, helping brands transform their relationships with customers. As the trusted partner behind the world's most recognized brands, including Air New Zealand, Chipotle, Hiscox, KFC, Kraft Heinz, The Atlantic, and moreMarigold delivers relevant brand experiences that cut through the noise and drive real impact. Marigold was born through a merger of industry-leading marketing platforms Cheetah Digital, Sailthru, Selligent, Liveclicker, Emma, and Campaign Monitor, and powers billions of customer interactions annually.

The Role

We're seeking a creative and strategic Marketing Communications Specialist to own the customer education and engagement experience at Emma. In this role, you'll be the voice that guides email marketers from their first interaction with our platform through becoming Emma experts and brand advocates. You'll create compelling content across multiple channels, design seamless onboarding experiences, and build programs that keep our community of marketers engaged, informed, and successful in their email marketing campaigns.

What You'll Do

Design and optimize customer onboarding journeys that empower new users to quickly understand and leverage Emma's email marketing tools through intuitive training videos, in-app tutorials, and feature announcements.

Create and manage educational contentincluding blogs, newsletters, and product updatesthat clearly communicates value, shares best practices, and keeps customers informed and inspired.

Plan and execute engaging webinars and customer events (virtual and in-person) that strengthen relationships, promote peer learning, and highlight impactful email marketing strategies.

Develop and manage advocacy programs that turn satisfied customers into active brand ambassadors through case studies, testimonials, and community engagement initiatives.

Collaborate cross-functionally with Product, Sales, and Customer Success teams to identify friction points, align on key messaging, and develop educational resources that improve the overall customer experience.

Measure and refine communication strategies by analyzing engagement metrics, gathering customer feedback, and implementing insights to continuously improve content performance and customer satisfaction.

About You

You're a natural communicator who can turn complex ideas into clear, engaging stories that resonate with every audience. With a deep understanding of customer needs and learning styles, you create content that not only educates but empowers users to succeed. You approach challenges with creativity and curiosity, finding innovative ways to make technical concepts accessible and inspiring.

You thrive in a fast-paced environment where priorities shift and projects overlap, maintaining focus, organization, and attention to detail. Collaboration comes naturallyyou enjoy working cross-functionally to gather insights, align on messaging, and deliver cohesive, impactful communications. Above all, you bring a growth mindset, continuously learning new tools, techniques, and strategies to elevate the customer experience and strengthen Emma's connection with its community.

Ideal Qualifications

46 years of experience in marketing communications, customer marketing, or related roles, ideally within a SaaS or digital marketing environment.

Exceptional writing and storytelling skills, with a portfolio showcasing diverse content types such as blogs, newsletters, and educational materials.

Hands-on experience creating video content and learning resources that simplify complex topics and engage customers.

Strong project management abilities, adept at balancing multiple priorities and deadlines in a fast-paced environment.

Proficiency with marketing automation, email marketing, and CMS platforms, plus basic video editing or design skills (or a willingness to learn).

Analytical and data-driven mindset, with the ability to measure, report, and continuously improve content effectiveness.

Nice to Have

Experience with customer onboarding or in-app engagement platforms (e.g., Pendo, Appcues, WalkMe) and webinar or event management tools.

Background in SaaS or technology environments, with knowledge of customer advocacy and product communication best practices.

Hands-on video production or editing experience, bringing creativity to educational and promotional content.

Our Benefits

Competitive benefits including medical / dental / vision insurance, life / accident / disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance.

Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.

401k plan with a company match on your contributions.

Employee-centric and supportive remote work environment with flexibility.

Support for life events including paid parental leave.

This position is eligible for hire in the following US states : Alabama, Arizona, Arkansas, California, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.

In compliance with California's Pay Transparency for Pay Equity Act (SB 1162), we are disclosing the compensation range for roles that could be performed in California. For California residents only, the base salary range for this role is $100,000 - $110,000 annually. This range reflects the base salary that we reasonably expect to pay for the position in California. Actual compensation will be offered within this range, based on factors such as skills, experience, and qualifications, as permitted by California law. Similar positions located outside of California may be subject to different compensation structures.