Marketing Specialist

Job Description

Job Description

As experts in their fields, our specialists and orthopaedic doctors at Vero Orthopaedics apply their dedication and expertise to provide customized treatment plans focused on your needs and goals. We treat a broad range of orthopaedic and neurologic injuries and conditions and are proud to offer rehabilitative, diagnostic, and other services to keep you moving.

Since 1976, our doctors and specialized staff have been the region's experts in orthopaedic, neurologic, and rehabilitative care. With our commitment to serve the needs of each patient, we proudly offer both innovative and conservative treatments for compassionate, individualized care to members of our communities in Vero Beach, Sebastian, and the surrounding areas.

At Vero Orthopaedics, we know that our employees are our best assets when it comes to providing exceptional orthopaedic care for our patients. It is for this reason that we are dedicated to hiring the most qualified staff to uphold our standards of care.

REPORTS TO : COO

JOB SUMMARY : Develop (in conjunction with the Marketing Committee) and implement a strategy to promote the physicians, practice, and our services to the community including referring physicians and the general public. Act as a liaison to the Workers’ Comp industry including promoting the practice to industry representatives and case managers.

EDUCATION / EXPERIENCE REQUIREMENTS : BA / BS in marketing, public relations, communications or related customer service or hospitality fields is preferred or equivalent combination of experience and education. At least two years' experience in marketing for a medical practice.

SKILL SET : Strong interpersonal skills, outgoing personality. Ability to work independently with minimal supervision. Strong computer skills. Experience in a medical office a plus.

REPSONSIBILITIES INCLUDE BUT NOT LIMITED TO :

• Facilitate development, design, implementation and ongoing maintenance of practice website.

Develop protocols and incentives to facilitate patient usage.

Solicit and resolve issues with referring physicians that inhibit referrals. Implement tools in measuring physician referral patterns.

New Physicians – establish a marketing plan based on physician specialty focus and needs. Coordinate implementation and measure success.

Website materials, social media, office-wide brochures and specialized information packets based on physician subspecialty.

Employee Appreciation Day, Employee Reward Program, Christmas Party

WORKING CONDITIONS :

Job Type : Full-time, On-Site

Benefits :

We offer competitive pay, medical, vision, dental, 401K, and paid time off.

Additional Requirements :