Associate Marketing Program Manager

Associate Marketing Program Manager

About Lgc Clinical Diagnostics :

Lgc Clinical Diagnostics develops and manufactures a comprehensive portfolio of catalogue and custom-developed diagnostic quality solutions and component materials for the extended life sciences industry. We partner with Ivd assay developers, pharmaceutical, Cro and academic institutions in commercialization activities across the entire diagnostic pipeline. Laboratorians and diagnostic professionals across disciplines of clinical chemistry, immunochemistry, serology, molecular diagnostics, and clinical genomics rely on Lgc's products to support accurate and reliable diagnostic results.

Our operating entities include Maine Standards Company, SeraCare Life Sciences, and Technopath Clinical Diagnostics, which are in vitro diagnostics (Ivd) manufacturers of quality measurement tools (calibrators, controls, linearity, Eqa / pt, biological materials), the Native Antigen Company, which is a manufacturer and supplier of viral antigens and Lgc Proficiency Testing a global leader in Pt schemes. We operate Fda-registered and Iso 13485-accredited facilities in Maine (Usa), Massachusetts (Usa), Maryland (Usa), Tipperary (Ireland), Iso 9001-accredited facility in Oxford, Uk, and Traverse City, Michigan Us.

Each day, our world-class staff, scientific expertise, operational efficiency, and superior quality systems are ready to support the range of advanced technologies that collectively improve patient outcomes - from the widely adopted and established through to cutting-edge Ngs and precision diagnostics.

Job Description

Role Overview

We are seeking a commercially minded, self-starting Associate Marketing Program Manager to lead the planning and execution of marketing campaigns that drive customer acquisition, expansion, and measurable revenue growth within our Nucleic Acid Chemistry (NAC) portfolio. This includes our comprehensive oligo synthesis offering - from MerMade oligo synthesis instruments to the full catalogue of reagents, columns, and controlled pore glass (CPG) supports used by biopharma and biotech companies to manufacture their own oligonucleotides.

This role requires a strategic marketer with a strong technical understanding of the oligo synthesis workflow and the ability to translate complex scientific solutions into clear, commercially compelling campaigns. The successful candidate will develop and execute integrated, full-funnel marketing programs that engage target accounts, generate qualified leads, and support key business objectives such as instrument adoption, consumables pull-through, and customer retention.

Working cross-functionally with Sales, Product Management, and Global Marketing, the Associate MPM will identify growth opportunities, shape go-to-market strategies, and ensure a consistent and differentiated presence across digital, events, and partner channels. Success in this role will require strategic thinking, data-driven decision making, and strong stakeholder management, as well as a passion for connecting customers with enabling technologies that power the next generation of nucleic acid therapeutics.

Key Responsibilities

• Own the end-to-end campaign strategy and execution for our NAC product line - from concept through to launch, performance tracking and optimization - aligned to revenue goals.
• Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
• Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
• Work closely with Sales and Product Management to guarantee that messaging, targeting, and timing are completely in sync with business priorities.
• Apply a test-and-learn approach to campaign development, using experimentation to optimize messaging, channels, and tactics and iterating based on performance insights.
• Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
• Partner with Sales to craft and distribute sales enablement resources (like sell sheets and follow-up templates) to enhance outreach efficiency, increase conversion rates, and reinforce campaign messaging.
• Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies.
• Effectively share marketing plans, priorities, and campaign outcomes with internal collaborators through consistent updates, dashboards, and presentations - promoting alignment, transparency, and shared accountability among teams.
• Develop and manage campaign assets in partnership with internal or external content creators, ensuring relevance to key customer personas.
• Monitor and report campaign performance (MQLs, conversion rates, value), sharing insights and recommendations for boosting impact.
• Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency.
• Contribute to the ongoing development of marketing processes, systems, and best practices within the wider team.
• Establish solid cross-functional connections and function as a strategic marketing partner to internal collaborators.

Qualifications

Minimum Qualifications :

Minimum of 2 years in B2B marketing, ideally within life sciences, diagnostics, healthcare, or a related technical industry.

Successful background in developing and performing integrated marketing campaigns with measurable business impacts.

Experience with full-funnel campaign planning, including nurture streams, lead generation, and sales enablement.

Commercially focused with a clear understanding of how marketing drives revenue and pipeline growth.

Proficient in marketing automation and CRM systems (e.g. HubSpot, Salesforce, Pardot).

Excellent communication and collaboration skills with experience working across Sales, Product, and Marketing teams.

Highly organized, adaptable, and comfortable managing multiple priorities in a fast-paced environment.

Analytical approach with the ability to translate data into actionable insights.

Proactive, resourceful, and driven by a growth mindset and continuous improvement.

Fluent in English; additional languages are a plus.

Ability to travel occasionally (domestically and internationally) for team meetings, events, or customer engagement.

Preferred Qualifications :

Experience with Salesforce reporting and dashboards.

Direct experience in Oligo Synthesis Chemistry marketing.

Bachelor's degree or equivalent experience in a related field.

Additional Information

The customary salary range for this position is :

Minimum pay rate : $72,000 Usd

Maximum pay rate : $97,000 Usd

The salary range provided covers the minimum and maximum amounts projected for this role. The base salary will be influenced by factors like experience, skills, and location.

About Lgc :

Lgc is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers' products and workflows and are valued for their performance, quality, and range.

Our Values :

Passion

Curiosity

Integrity

Brilliance

Respect

Equal Opportunities

Lgc strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.