Sr. Social Media Specialist

Title: Sr. Social Media Specialist
Industry: Financial Services
Duration: + months, contract to hire
Location: El Monte, CA (Hybrid)
Rate Range: $-/hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the

Description:

• We're looking for someone who is deeply passionate about social media — a creative storyteller with a passion for building community and sparking conversations. You'll bring fresh ideas, sharp writing, and an eye for design to every post, while staying tuned into pop culture and business trends. Analytical yet imaginative, you know how to connect with different audiences, measure impact, and keep learning as platforms evolve.
• The versatile Sr. Social Media Lead will manage the day-to-day execution of our bank's social media presence – across LinkedIn, Instagram, Facebook, and YouTube – to increase brand awareness, followers, and engagement. You'll be hands-on in producing compliant, engaging content across platforms, covering live events, and tracking performance.

Responsibilities:

• Create and schedule social media content across platforms (Facebook, Instagram, LinkedIn, YouTube)
• Write copy and design visuals that align with brand voice and compliance standards
• Edit and upload video content, ensuring accessibility and compliance
• Social Listening: Monitor comments, messages, and mentions; respond promptly and professionally
• Provide live coverage at select events, conferences, and community programs
• Track post-performance and prepare weekly analytic snapshots
• Compile reports and share insights with the Corporate Communications team
• Maintain digital asset libraries
• Stay up to date with the latest social media best practices and technologies

Qualifications:

• + years of experience in social media or digital communications
• Strong writing, graphics & video editing, and visual storytelling skills
• Experience with social media management tools including Meltwater and native in-app tools for monitoring, reporting, and analytics
• Ability to manage multiple deadlines and work independently
• Understanding of social SEO, hashtags, and other marketing tactics
• Strong strategic thinking + data-driven decision making
• Proven success building organic social programs that grow engagement and elevate brand reputation
• Organized, detail oriented, and collaborates well cross-functionally.
• Comfortable working in fast-paced, ambiguous environments, balancing strategy with execution.
• Willingness to travel occasionally for event coverage

A plus if you have:

• Photography and videography skills
• Banking, finance, or regulated industry experience
• Multi-lingual

Required: Online portfolio