Sales Development - Campaign Marketing Manager

Job Description

The XDR Marketing Manager serves as the strategic and operational bridge between Marketing and the XDR organization. This role ensures seamless alignment, communication, and execution across teams to maximize marketing campaign effectiveness, optimize MQL conversions, and enhance overall sales enablement performance.

You will manage the end-to-end lifecycle of campaign execution, from content review and flow setup to performance analysis and iterative optimization. This includes reviewing and refining campaign copy, conducting A / B testing, and partnering closely with XDRs to understand audience responses and improve engagement strategies.

Key Responsibilities

Cross-Functional Alignment

Serve as the primary liaison between Marketing and XDRs, ensuring both teams are aligned on goals, messaging, and campaign timelines. Partner with XDR leadership to train and enable teams on new campaign launches and messaging best practices.

Lead weekly syncs and manage shared communication channels (slack, weekly reports, team meetings).

Collaborate with campaign marketing owners, demand generation, and sales operations to ensure smooth handoffs and consistent campaign execution.

Centralize and own all Marketing to xDR communications (proposals, enablement, performance) to reduce noise, accelerate decision cycles, and improve execution quality.

Campaign Execution & Groove Management

Upload and manage marketing-approved sequences, ensuring SFDC setup accuracy and compliance with campaign workflows. Oversee setup, QA, and monitoring of flows, ensuring all campaign sequences are properly implemented and tracked.

Review all campaign copy and content (emails, call scripts, messaging) to ensure alignment with brand voice, positioning, and audience needs.

Conduct A / B testing across Groove flows to identify top-performing subject lines, email copy, and sequencing strategies.

Shadowing & Insights Gathering

Regularly shadow XDRs to observe campaign execution, prospect interactions, and messaging performance in real-time.

Collect qualitative feedback from XDRs on campaign effectiveness, objection handling, and content resonance.

Translate insights from shadowing sessions into actionable recommendations for content, segmentation, and sequencing improvements.

Performance Tracking & Reporting

Track and analyze MQL Stage 1 (S1) and Stage 2 (S2) conversions, open rates, reply rates, and meeting bookings.

Build and maintain performance dashboards to visualize campaign health and identify optimization opportunities.

Share data-driven insights and recommendations with Marketing, Sales, and Operations to drive continual performance improvement.

Use performance data and feedback loops to refine messaging, targeting, and cadence strategies.

Global Collaboration

Partner with global Campaign Marketing teams to share insights, best practices, and process improvements.

Participate in cross-regional meetings to align on campaign performance benchmarks and harmonize Groove processes.

Qualifications

3-5 years of experience in Marketing, XDR / Sales Enablement, or Revenue Operations roles.

Hands-on experience with Groove, Outreach and Salesforce (SFDC).

Strong understanding of campaign performance metrics and optimization levers.

Excellent writing, editing, and content review skills with attention to detail.

Proven experience conducting A / B testing and translating results into actionable improvements.

Strong organizational, analytical, communication, and stakeholder management skills.

Preferred : Experience in B2B SaaS, Asana, or Sendoso platforms.

#LI-WO1

The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid : In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA / EEO / Veterans / Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.