Director, Brand Media

Overview

Join to apply for the Director, Brand Media role at WHOOP . WHOOP is hiring a Director of Brand Media to lead the development and execution of global media strategies that drive brand awareness and consideration across a diverse mix of traditional and digital channels. This role elevates WHOOP's global presence, introduces the brand to new audiences, and ensures media investments reflect WHOOP’s innovation, ambition, and values.

Responsibilities

• Lead the strategy, planning, and execution of mid- and upper-funnel media campaigns globally, aligning media investments with WHOOP’s brand positioning and growth goals.
• Own media planning and buying across a mix of platforms including video, audio, out-of-home, sponsorships, and emerging formats, ensuring optimal reach, efficiency, and brand safety.
• Partner closely with Creative, Wholesale, Analytics, and Performance Marketing teams to deliver cohesive and integrated campaigns.
• Manage media agency and vendor relationships, negotiate contracts, and ensure accountability to performance and delivery standards.
• Define measurement frameworks and KPIs to assess brand health, media effectiveness, and campaign impact; conduct in-depth analysis to inform optimizations and future strategy.
• Oversee multi-million dollar global media budgets with strong forecasting and allocation practices to maximize ROI and support company OKRs.
• Scale media strategies across regions, adapting campaigns to local markets while maintaining brand consistency and cultural relevance.
• Stay ahead of media trends and emerging technologies to ensure WHOOP remains at the forefront of modern brand marketing.

Qualifications

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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