VP of Growth Marketing

Job Description

Job Description

We're seeking a VP of Growth Marketing to build and lead our customer acquisition engine across all channels. This role owns the complete marketing funnel from awareness through lead handoff, driving growth for both our online platform and physical campus locations. You'll be responsible for scaling proven marketing channels while identifying and testing new growth opportunities.

This is a pivotal leadership role reporting directly to the CEO, with the opportunity to shape the growth marketing function as we scale nationally.

The VP of Growth Marketing will :

• Build out key growth functions, including performance marketing, field marketing, channel marketing, and lifecycle / retention, and inside sales
• Develop clear customer acquisition funnels with seamless handoffs of Marketing Qualified Leads to the Admissions team and / or with seamless conversion through our website
• Set the vision, strategy, and roadmap across all performance marketing channels (paid search, paid social, influencer / affiliate, etc.)
• Own budgets, forecasts, and reporting infrastructure, with accountability for CAC and ROAS for key channels
• Establish a test-and-learn culture that scales proven tactics while continually innovating across new platforms and formats
• Partner with the brand and design team to develop high-velocity performance assets that align with AoPS' brand messaging and positioning
• Contribute to the company strategy as a member of the core executive team
• Use ads, emails, direct mail, flyers, and other tools to identify and market to students and parents who would thrive with our approach

The ideal candidate has...

Perks and Benefits :

This is a full-time position based at our headquarters in San Diego, CA. The base salary for this role is 240k - 275k. Compensation includes a performance-based bonus and stock options.

Some benefits of the position include :

Background Check :

Please note that employment is contingent on the successful completion of a background check.

Work Authorization :

Please note that in order to be considered for this position you must be legally authorized to work in the US. We are unable to offer sponsorship, including STEM-OPT and H-1B.

About AoPS :

Art of Problem Solving (AoPS) is on a mission to discover, inspire, and train the great problem solvers of the next generation. Since 2003, we have trained hundreds of thousands of the country's top students, including nearly all the members of the US International Math Olympiad team, through our online school, in-person academies, textbooks, and online learning systems. While our primary focus has been math for most of our history, through the years we have expanded our unique problem solving curriculum into more subjects, such as language arts, science, and computer science.