Media Strategist

MJMSioux Falls, SD, US

27 days ago

Job type

Full-time

Job description

Job Description

Salary : Mend Join Make

Media Strategist

Traditional & Digital Buying Role

Updated May 28, 2025

At Mend Join Make (MJM), we create purposeful work for impactful clients in the ophthalmology industry and nonprofit sector. We mend what already exists, join our clients knowledge with our industry expertise, and make new work thats rich with meaning.

Were looking to add a strategic and detail-oriented Media Strategist to our growing team. This role requires hands-on experience across both traditional and digital media platforms, combining analytical skills with a passion for smart, meaningful media investments. Youll develop and execute strategic media plans that amplify our clients messages and drive results. This role includes working closely with vendor partners, media outlets, and clients to strategize, execute, optimize, and report on media campaigns across traditional and digital channels.

Key Responsibilities

Media Strategy & Buying Traditional and Digital

Develop comprehensive media plans that align with client goals, budgets, and target audiences
Execute and optimize buys across traditional (TV, radio, print, out-of-home) and digital channels (display, video, CTV, social, SEM)
Conduct audience research and translate insights into effective media strategies
Negotiate and secure media placements, ensuring cost-efficiency and maximum ROI
Traffic all traditional and digital media assets with vendor partners and in platforms
Cultivate and maintain relationships with media vendors, publishers, and reps across all channels
Monitor campaign delivery and performance; recommend optimizations based on data and KPIs
Create clear, data-driven reports that communicate impact to clients and internal teams
Stay updated on industry and media trends, market conditions, platform updates, emerging tools and tactics, and audience behavior to identify new strategies.

Collaborative Planning

Partner with account, creative, digital and writing teams to ensure strategic alignment

Participate in client meetings and presentations as a media subject matter expert

Educate internal stakeholders on evolving media capabilities and performance

Required Skills and Qualifications

5-8 years of experience in media buying or planning (agency or client side)

Strong knowledge of both traditional and digital advertising channels

Proficiency in media planning, buying and reporting tools and platforms (ie : STRATA, Media Ocean, Google Ads, Meta, ad servers, programmatic DSPs)

Exceptional negotiation and vendor relationship management skills

Analytical mindset with the ability to extract actionable insights from campaign data

Excellent communication skills, both written and verbal

Highly organized with strong time and project management skills

Solution-oriented mentality

Preferred Skills and Qualifications

Bachelors degree (or equivalent) in Marketing, Advertising, Communications, or related field

Experience in healthcare or regulated industries

Understanding of HIPAA-compliant ad platforms and healthcare-specific audience targeting

Working knowledge or expertise in SEM (Search Engine Marketing), including keyword strategy, campaign optimization, and performance analysis

Working knowledge of floodlight and conversion pixel management

If youre a strategic thinker who enjoys connecting the dots between data, creativity, and purposelets talk.

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Media Strategist • Sioux Falls, SD, US