CRM Manager

Customer Relationship Management (CRM) Manager

Help us bring the gift of health to life. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for sponsorship, including I-983 participation.

Position Summary

The Customer Relationship Management (CRM) Manager brings the Nature Made brand to life by helping us build strong one-to-one relationships with consumers. This role will be responsible for using web, email, and SMS to build a consumer-centric relationship marketing model that increases reach, deepens engagement and grows customer lifetime value (LTV). In this role, you'll drive strategy and execute the day-to-day, along with critical partners. This role works closely with the DTC / web, brand marketing, brand activation, creative services, analytics and insights, legal / regulatory, operations, and finance teams to launch and grow innovative marketing strategies. The CRM Manager reports to the Director of Marketing, DTC.

Key Responsibilities

Critical contributions this role is counted on to deliver include :

• Create and deploy a comprehensive CRM strategy to engage consumers and grow omnichannel sales using web, email, and SMS touchpoints; bring the Nature Made brand to life by using our tools to create campaign-based, automated and transactional messages that help consumers navigate our products and build regimens
• Lead an innovative email, SMS, and lifecycle marketing roadmap that delivers high quality content to educate, inspire, and drive loyalty amongst consumers; work together with creative teams and production teams to bring the content to life
• Use data and insights to develop a deep understanding of our consumers and our lifecycle marketing programs using both quantitative (KPIs) and qualitative analysis (surveys reviews, feedback); keep the marketing organization up-to-date on the health of our CRM marketing efforts and segments, and continually demonstrate why they're important to our business
• Test and learn to push our CRM programs into the future; build segmentation strategies, experiment with personalization, develop and implement A / B testing methods, and innovate with merchandising concepts
• Build compelling on-site strategies to acquire consumers, retain them, and incentivize behaviors that strategically build our direct-to-consumer and omnichannel business

Ideal Candidate Profile

The ideal candidate is a digital leader with experience in consumer marketing and strong expertise in the components of DTC demand generation, CRM programs, email and SMS marketing, consumer segmentation, retention, and loyalty. The ideal candidate should be familiar with email marketing software (like Klaviyo), and able to focus equally on strategy and performance. This individual must be capable of collaborating across multiple teams to achieve the best results.

Critical Success Factors

You'll be most successful in this role if you have :

Capabilities & Skills Required

In order to take on these challenges, you'll need to have :

Our Offer

Here, career paths aren't predefined, and bureaucratic limitations don't exist you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being as well as peace of mind. These rewards plus our new recognition program ensure employees feel supported both at work and home.

Salary Range : National Target Base Pay Range : $96,000.00 - $162,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $106,000 - $180,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.

Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com.