Customer Marketing Specialist - GTR Americas

Travel Retail Customer Marketing Specialist

Brown-Forman GTR supports our highest ambition of Nothing Better in Market with a unique space, mindset and time that enables deeper connection and meaning with our unique portfolio.

The Travel Retail Channel is one of the most dynamic and resilient retail environments where the super premium + offering shines and is king, and is composed by various channels such as Airport, Airlines, Cruise lines, Border stores, and Military where the brand building occasions are diverse and specific.

The GTR Customer Marketing Team is composed of passionate leaders who collaborate everyday to enrich the traveler's journey with an elevated brand & shopping experience.

Support the Travel Retail Customers across the Americas region, covering various channels reporting to the GTR Americas Customer Marketing Manager, by executing promotions that leverage key channel strategies and increase travelers demand, strengthen customer relationships and grow our brands within the region. Be responsible for coordinating the promotional and merchandising initiatives for Brown-Forman across the different TR channels.

The Customer Marketing Specialist is responsible for ensuring promotions meet brands' goals and regional objectives, are on time, stay within budget and are aligned with local markets when applicable.

Implement the Marketing and Promotional Planning in Airports, Cruise lines and Airlines :

• Timely develop and manage the promotional calendars and merchandising activities
• Coordinate point of sale materials and ensure timely delivery and within brand spend budget
• Manage permanent visibilities with planograms projects, order merchandising POS for customers
• Manage and track the marketing budgets
• Complete evaluations for all promotions and merchandising activity including sales uplift analysis and cost review using the internal M&E tracker tool (Measurement & Evaluation)
• Plan, activate and review promotional events ensuring they are in line with legal standards

Collaborate & partner with Customers, internal & external partners :

Inform the Customer's digital ecosystem planning :

What You Bring to the Table :

We are looking for a dynamic and ambitious marketer to join our team. You are a strategic thinker and a flawless executor, passionate about luxury brands and driven to achieve our "Nothing Better in the Market" ambition.

Core Skills & Experience :

Execution & Project Management :

Communication & Interpersonal Skills :

Mindset & Personal Attributes :

What Makes You Unique :

Who We Are :

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer :

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.