Director of Marketing

Job Description

Job Description

Nara Hotels is a growing hotel development company with 3 hotels all located next to Disneyland and 1 hotel in the LA Market. We are looking for a talented and extremely creative Social media / Marketing director to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through all social media accounts, curating images, writing copy and creating content. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Responsibilities

• Use social content to create a consistent brand message and voice.
• Research audience preferences and discover current trends
• Create content and product marketing strategies driving e-commerce business to optimize brand sales.
• Create exciting content including flat lays, reels, etc.
• Develop weekly content calendar and write copy
• Negotiate and execute contracts for paid promotions with influencers, google ads, etc.
• Build relationships with Influencers, ensure timely execution of talent deliverables and track ROI
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Organize and execute internal marketing efforts across our F&B outlets
• Liaison third party vendors working to bring more traffic to our hotel and food outlets
• create digital images, content and copy for all hotel departments
• Hold monthly meetings to review the impacts of all marketing and SEO across multiple hotels
• Works on shaping and sustaining a brand's identity and strategy across different platforms.
• Oversees a company's digital marketing efforts, including branding, online ads, and social media.

Skills