Vice President, Audience Analytics

Vice President, Audience Analytics at Hearst — responsible for blending advanced data science with consumer insights to drive business impact across enterprise-level marketing and advertising. Reporting to the SVP of Data Product Development, this role leads and develops a high-performing, cross-functional team that combines analytics, research, and data science to unlock a deep understanding of audience behavior and engagement. This role is based in New York City.

Responsibilities

• Lead the development and execution of data-driven audience strategies that serve both enterprise-level Marketing and Ad Sales objectives.
• Manage and grow a multidisciplinary team of data scientists, analysts, and researchers, fostering a culture of creativity, innovation, and accountability.
• Build and deploy machine learning models for persona development, segmentation, and behavioral prediction.
• Activate audience insights across departments, partnering with business unit Marketing, Product, and Ad Sales teams to drive personalization, targeting, and performance measurement.
• Oversee the integration of diverse data sources—including first-party, third-party, and behavioral data—to create a unified audience view.
• Translate complex analytical and cultural insights into clear narratives and actionable business recommendations for senior leadership.
• Identify enterprise-level whitespace opportunities and design research projects that inform content ideation, competitive strategy, and creative direction.

Qualifications

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate for New York City is $260,000 to $350,000. If the role is open to candidates outside New York City, the salary range would be aligned to that specific location. A final starting salary will be based on permissible, non-discriminatory factors such as skills, experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

About Us

Hearst is one of the nation’s largest global, diversified information, services and media companies. Hearst has been innovating for more than a century, leading with purpose, integrity and a culture of care, with a mission to inform audiences and improve lives. The company’s portfolio includes a wide range of assets across media, digital services, and more.

Equal Employment Opportunity

Hearst is an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of race, color, national origin, religion, creed, sex or gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, military or veteran status, or any other characteristic protected by federal, state, or local law.

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