Director of Demand Generation

Director of Demand Generation

We're seeking a Director of Demand Generation who thrives in a dynamic environment, relishes the opportunity to build from scratch, and knows how to create significant impact with limited resources. This is both a strategic and hands-on role where you'll build the foundation of a modern, scalable demand generation engine, working across marketing, sales development, sales, RevOps, and customer success to drive qualified pipeline.

The ideal candidate is equal parts tactician and strategistsomeone who loves experimenting, measuring, and optimizing every stage of the funnel. You must be fluent in both traditional MarTech (HubSpot, Salesforce, Gong, or equivalents.) and eager to leverage emerging AI tools to push our growth forward.

Key Responsibilities

Demand Generation Strategy & Execution

• Create annual and quarterly Demand Generation plans required to meet a rapidly growing sales team and scaling sales goals.
• Develop and own a full-funnel demand generation strategy to drive awareness, engagement, and pipeline for Dusty's category-defining products.
• Translate high-level growth goals into targeted, integrated campaigns across channels (email, digital, events, content, ABM, webinars, paid social, etc.).
• Define methodologies for measuring and monitoring the success of these programs; quantity of responses, quality of responses and follow-up activity.
• Create a clear testing framework to rapidly iterate, optimize, and scale what works including identification of needle-moving busting AI technologies.

MarTech, Data & Analytics

Collaboration & Cross-Functional Partnership

Team Building & Leadership

Qualifications

Must-Have

Nice-to-Have

Location : Hybrid Bay Area preferred

Why You Should Join :

In joining our team, you'll become an important part of a small and fast-growing company. We are daring to accomplish something big, do you want to be a critical part of Dusty's success? We are deeply committed to our mission, and we believe in removing roadblocks that distract us from reaching our goals.

To that end, we offer an unlimited vacation policy, a 401k with employer match, reasonable work hours, and flexible schedules. We know that our best work happens when we feel well-rested and capable of focusing all of our energy on making Dusty successful!

Strong, effective teams are composed of people with a diverse set of backgrounds and experiences who bring a variety of perspectives to their work. We actively encourage applications from a diverse pool, including those from historically under-represented groups such as women, people of color, people who identify LGBTQ, people with disabilities, and immigrants.

Our Code of Conduct :

Dusty Robotics exists to serve a wide variety of customers from all walks of life. We believe that our mission is best served in an environment that is friendly, safe, accepting, and free of intimidation or harassment. We do not tolerate abusive behavior.