Social Media Manager (SF)

Job Description

Job Description

Who we are :

bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.

Why bread & Butter :

We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time - not yours, not ours. We are never too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.

We’re Looking at You!

A Social Media Manager for bread & Butter is responsible for overseeing the needs of digital clients daily through development and execution of the overall visual content strategy and content creation. Social Media Managers serve as representatives of the company and as leaders for account teams, ensuring work is being completed to the standards of b&B. Social Media Managers work in tandem with creative and digital team members. You can build a team and are a solid mentor. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view. A Social Media Manager for bread & Butter should be thoughtful, a strong writer, possess an almost obsessive attention to detail, can often be heard asking, “What else?” and, most importantly, is excited about what bread & Butter is and what it will be.

Available Opportunity :

As a Social Media Manager at bread & Butter, you orchestrate the comprehensive strategy for clients while leading daily operations for the account teams. Your role involves being a pivotal liaison between the company and our clients, ensuring seamless communication and surpassing expectations. You serve as the team leader, providing resources and solutions, while setting and exemplifying high standards. Overseeing content strategy and execution, from photoshoots to visual aesthetics to monthly content calendars, aligns closely with client objectives, and you swiftly identify and rectify any deviations. Stepping in when necessary, whether in client meetings or supporting tasks, ensures a smooth functioning team. As the final gatekeeper for visual content and social media content calendars, you guarantee that all materials align with client goals and maintain the expected quality. Additionally, you actively participate in devising high-quality content that resonates with client perspectives and fosters virality. Your capacity to translate client objectives into actionable tasks for the team ensures efficiency and goal attainment.

Here’s What We Need :

• 3-5+ years of hospitality and / or travel social media and content creation experience, preferably with agency vs. in-house
• Proficiency with various platforms aids in campaign management, optimizing tools like Adobe Creative Cloud, Asana, Box, Dropbox, Pixieset, Later.com, CapCut, Canva and more.
• Experience running multiple hotel, restaurant, food & beverage brands campaigns across Instagram, Instagram Story, Facebook, Twitter and TikTok organic social
• Ability to shoot high-quality social media content (photos and videos) for hotel, restaurant, and CPG brands
• Understanding of lighting, composition and editing for social media
• A passion for cultivating relationships within the food and hospitality community
• Appreciates the art of crafting the client story through social media partnerships, clever social aesthetics and key messaging
• Media junkie- there’s no such thing as reading / watching too much. Bonus points for pop culture acumen
• Be the sounding board and resource for team members and clients regarding social media goals and trends within the greater media landscape
• Love of a fast-paced environment and the satisfaction of a busy yet productive day
• Flexibility and a desire for endless possibilities
• Help develop and strategize creative campaigns and alliances that keep clients ahead of the curve
• Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!

Working Conditions :

On the whole, this is a hybrid, office-based role. A Social Media Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a Social Media Manager's commitment will tend to be standard office hours, deadlines or the demands of a client may see the manager working nights or weekends to ensure continued success. Must be authorized to work in the US.

Compensation :

The annual salary for this role ranges from $69,000 to $75,000 based on years of relevant experience.

Having Our Cake & Eating it too :

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