Lifecycle Marketing Manager

Lifecycle Marketing Manager

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.

Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech.

The Role

We are looking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution and reporting on lifecycle campaigns across targetable channels, with strong emphasis on email. The perfect fit for this role is an ambitious, growth-oriented marketer that's data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels.

Responsibilities

• Develop and manage evergreen nurtures to drive adoption, engagement and value from the moment prospect enters marketable universe to beyond post-sale
• Design personalized onboarding experiences that support various personas and segments across various channels
• Develop foundational understanding of the customer journey and use data-driven insights to propose new optimizations, personalization, and A/B test to execute
• Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization and frictionless ongoing adoption
• Partner with creative team to create compelling content for emails, in-app messages, push notifications and SMS
• Regularly analyze results, identify insights, and provide performance updates to assess impact and inform recommendations
• Work closely with cross-functional partners across Analytics, Growth, Product, Marketing, and Customer Success

Desired Skills & Experience

• 5+ years of experience in lifecycle marketing, CRM marketing, or a related role, with a focus on managing complex email nurtures across various lifecycle stages.
• Strong analytical skills and problem solving skills, with extensive experience using data to inform decision making
• Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
• Proficiency in tools such as Iterable (or any other major ESPs), Appcues, Mixpanel, Tableau, Rockerbox, Extole, and Asana
• Experience collaborating with cross-functional teams and managing campaigns from ideation to execution
• Experience in SMS, push, and in-product notifications is a plus

$100,000 - $129,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)