Digital Marketing Specialist

Job Description

Job Description

DIGITAL MARKETING SPECIALIST

Sports Facilities Management, LLC

LOCATION : Clearwater, FL

DEPARTMENT : MARKETING

REPORTS TO : MARKETING OPERATIONS

STATUS : FULL-TIME (EXEMPT)

ABOUT THE COMPANY :

Sports Facilities Management, LLC (SFM) is a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY :

The Digital Marketing Specialist supports the execution of SFC's digital marketing initiatives with a focus on project coordination, campaign deployment, and performance tracking. Working closely with the Digital Marketing Manager, facility marketing teams, and our in-house web developer, this role ensures that digital campaigns, landing pages, and online initiatives are delivered accurately, on time, and in alignment with brand standards.

PRIMARY RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING :

Campaign Coordination & Execution

• Implement digital marketing campaigns across email, social, and paid media channels following strategic direction from the Digital Marketing Manager
• Create start-up digital footprint including account creation on Google Business, Yelp, TripAdvisor, Meta, LinkedIn, and more
• Create tracking pixels and coordinate with web and digital strategy to ensure campaigns are properly tracked across platforms
• Start-up account management and implementation of email marketing software, forms, and data collection with proper legal and anti-spam considerations
• Working knowledge of SEO strategies and tactics including on and off page optimization, campaign creation, and reporting
• Manage campaign timelines, ensuring all necessary assets are delivered and stakeholders are informed
• Coordinate with facility marketing teams to gather required information for campaigns, evaluate creative, and proof materials

Website & Landing Page Support

Analytics & Reporting

Cross-Team Collaboration

MINIMUM QUALIFICATIONS :

PREFERRED SKILLS :

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