Senior Vice President, Influencer Brand Marketing Job at FleishmanHillard in New

Senior Vice President, Influencer Brand Marketing

FleishmanHillard, a global communications agency, has an immediate opening for a Senior Vice President influencer strategist for our Brand Marketing practice. This position provides a fantastic opportunity for a passionate proactive communications professional with strong influencer strategy to be a part of a collaborative team across a range of clients and sectors.

The ideal candidate will be instrumental in executing best-in-class work across growing accounts. This candidate will be capable of envisioning, translating and incorporating influencer relations strategies into larger integrated marketing communications programs including activation both online and offline, with influencers of all types and tiers.

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities.

Candidates Should Have At Least 10-12+ Of Integrated Marketing And / or Communications Experience At An Agency, Including 6-8 Years Of Hands-on Influencer Program Strategy And Execution. Additionally, Applicants Should Have :

• Demonstrated success in end-to-end influencer relations, including : identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis.
• Advanced integrated communications strategy development experience.
• Ability to work collaboratively in a team setting.
• Ability to scale influencer across audiences, platforms, and objectives.
• Ability to develop strategic influencer campaigns and programs, based on business objectives and audience insights.
• Content planning and storytelling experience.
• Understanding of various quantitative and qualitative filters and benchmarks that make someone influential for a given brand, service, category or sector.
• Experience activating influencers across platforms and spaces.
• Ability to give strategic direction to influencers.
• Strong understanding of industry regulatory and promotional rules.
• Strong negotiation ability to achieve highest and best value exchange between client and influencer.
• Ability to analyze performance metrics.
• Understanding of social commerce and affiliate marketing.
• Expertise in social media strategy and interests in emerging platforms.
• Success managing paid social programs.
• New business hunter for both organic and new influencer growth opportunities and pitching.
• Ability to engage with and counsel senior level decision-makers across the client’s business.
• May work across sector but has a primary dedicated sector and knows how to sell influence and grow revenue within the nuances of that sector.
• Demonstrated organizational skills necessary to best manage process of influencer contracting / legal, invoicing / financial execution, and data collection related to influencer audience and post-specific metrics.
• Ability to assess and mitigate risk, including in negotiations, regulatory, insurance, financial, legal and issues.
• Ability to cultivate diverse teams and contribute to an inclusive working and learning environment.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy, gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.

The anticipated U.S. salary range for the Senior Vice President level is $110,000-$231,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and / or other benefits also are available.

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