Marketing Specialist

Marketing Specialist

Location : Miami, FL

Department : Marketing

Reports To : Director of Marketing

Employment Type : Full-Time

About the Role

We’re seeking a dynamic and driven Marketing Specialist with at least 3 years of experience on behalf of one of our clients in the Miami area. This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about learning and evolving in the marketing space. The ideal candidate is a well-rounded marketing professional with hands-on experience across digital channels, events, and customer engagement strategies.

Key Responsibilities

• Social Media Marketing : Manage and grow brand presence on platforms like LinkedIn, Instagram, and Facebook; create engaging content and track performance.
• Event Marketing : Coordinate and promote webinars, trade shows, and industry events; support logistics and post-event follow-up.
• Email & SMS Marketing : Develop and deploy targeted campaigns using marketing automation tools; optimize for engagement and conversion.
• Content Creation : Collaborate with internal teams to produce compelling content for website, newsletters, landing pages, and social media.
• Product Marketing : Manage product listings across digital platforms, ensuring accuracy and brand consistency; optimize listings for search visibility and conversion; plan and execute promotional campaigns to drive product awareness and sales.
• Analytics & Reporting : Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.
• Cross-functional Collaboration : Work closely with other internal teams to align marketing efforts with business goals.

Qualifications

Preferred Qualifications