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Website Optimization Specialist
Website Optimization SpecialistBOLT FARM TREEHOUSE • Whitwell, TN, US
Website Optimization Specialist

Website Optimization Specialist

BOLT FARM TREEHOUSE • Whitwell, TN, US
1 day ago
Job type
  • Full-time
Job description

Job Description

Job Description

Website Optimization Specialist

Status : Full-time (Remote) Reports to : Director of Tech Team : Marketing + Tech

Compensation & logistics

  • Competitive salary + performance bonus tied to booked revenue impact
  • Benefits + gear + learning budget
  • Location flexible; core collaboration hours aligned to CST

The Opportunity

You won’t just design experiments—you’ll build and run the systems that power a luxury booking funnel. This role blends deep analytical rigor with hands-on technical execution. Every test you deploy directly impacts millions in potential revenue and fuels a hospitality brand redefining what luxury feels like online.

We’re looking for a technical CRO architect who thrives in data, automation, and code—someone who can turn insight into deployed experiments without waiting on a dev queue.

Core Mission

Turn traffic into transactions by engineering a scalable experimentation framework that spans site, booking engine, and post-purchase experiences.

You’ll own the data layer, test infrastructure, and automation that make conversion lift measurable, repeatable, and fast.

What you’ll own

  • Technical Infrastructure & Experimentation Systems
  • Build and manage an experimentation framework (Optimizely, VWO, custom server-side testing).

  • Implement and QA event tracking in GA4, GTM, and HubSpot; design clean, consistent data taxonomies.
  • Create a conversion dashboard (Looker Studio or BigQuery → HubSpot integration) for daily visibility into funnel health.
  • Own conversion event pipelines and ensure tracking parity across web, booking engine, CRM, and payment gateways.
  • Data Analysis
  • Model funnel drop-off and step-to-step progression.

  • Use statistical methods (MDE, Bayesian or sequential testing) to analyze and prioritize experiments.
  • Apply regression and variance reduction techniques to isolate true lift.
  • Integrate CRO insights into marketing attribution models to connect spend → conversion → revenue.
  • Implementation & Automation
  • Ship real tests : deploy HTML / CSS / JS changes directly or through CMS platforms.

  • Automate abandoned-cart workflows, referral triggers, and personalization via HubSpot or custom webhooks.
  • Leverage AI for QA, user-session clustering, and hypothesis generation.
  • UX & Optimization (30%)
  • Wireframe and prototype improved booking flows in Figma.

  • Audit and enhance mobile site speed, Core Web Vitals, and form UX.
  • Partner with design / marketing to implement visual tests for offer presentation and trust signals.
  • Consolidate and prioritize design stakeholder requests from dept. leaders
  • Non-negotiable outcomes (first 90 days)

  • Stand up a robust CRO data layer : unified events, clean tagging, validated metrics.
  • Deploy 12–16 experiments with full documentation and pre-analysis plans.
  • Implement at least 5 winners permanently with a documented measurable lift

  • Deliver a measurable lift in checkout completion and add-on attach rate.
  • Launch a daily CRO dashboard with conversion, test velocity, and revenue attribution.
  • Skills & experience you bring

  • Analytics & Data : GA4, GTM, HubSpot CRM analytics, SQL, Looker Studio, or BigQuery.
  • Experimentation : Optimizely, VWO, GA4 or server-side testing via CDN or JS frameworks.
  • Tagging & QA : GTM container management, event debugging, and conversion validation.
  • CMS & Frontend : Webflow, HubSpot CMS, HTML / CSS / JS (able to implement).
  • Automation : Webhooks, HubSpot workflows, APIs, or low-code connectors.
  • Performance : Familiarity with Core Web Vitals, lazy loading, Lighthouse audits.
  • Stats & Data Modeling : A / B testing math, MDE, Bayesian methods, variance reduction.
  • Experience identifying UX friction through heatmaps, session replays, surveys, and usability testing.
  • Skilled in design prototyping and implementation, using insights from heatmaps, session replays, surveys, and usability tests to directly address UX friction and improve conversion.
  • Optional Plus : Python or R for deeper analytics and data validation.
  • Equal Opportunity

    We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you can raise the standard and ship results, we want to hear from you.

  • ???? Know someone perfect for this role? Refer them and earn a $1,000 reward !
  • Referral reward will be paid at 6 months of employment
  • Create a job alert for this search

    Website Optimization • Whitwell, TN, US

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