Facebook Ads Manager (Remote)

D2C eCommerce Digital Advertising Specialist

Strong focus on increasing D2C eCommerce brands' ROAS, AOV, CAC, LTV, and CTR through Facebook & Instagram advertising.

Lucyd Media is a Creative advertising studio driving customer acquisition for socially conscious brands throughout North America & Europe.

We're looking for a D2C eCommerce Digital Advertising Specialist to work with our team to set up, manage, optimize, and scale D2C digital advertising efforts for our brands and clients. Most of our focus is on Facebook and Instagram advertising, but experience with Google, YouTube, Snapchat, TikTok, Twitter, and Pinterest as well is ideal.

We focus on advertising socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products. You will be taught cutting-edge strategies that permit this type of advertising, and you will be responsible for optimizing and innovating upon these strategies.

What is success? For most of our clients and brands, success involves :

• Sustainably acquiring new customers while maintaining a 2x+ ROAS
• Increasing conversion rates and average order value
• Increasing lifetime value through re-engagement of existing customers
• Improving the customer experience by curating excellent content that is presented to the customer in the right place at the right time
• Accurate omnichannel attribution modeling
• Consistent improvement through the studying and implementation of the latest omnichannel advertising and growth strategies

Experience with digital analytics, reporting, attribution modeling, and funnel visualization will be needed, as well as strong interpersonal communication skills (written and verbal) for collaborating with the internal team and meeting with clients. Adaptability and innovative critical thinking are strong values of ours.

Responsibilities

Requirements

Job Type