Associate Search Strategy Director

Associate Search Strategy Director

In this role, you'll lead a high-performing team of search marketers in driving best-in-class search strategies for some of the world's biggest brands.

As an Associate Search Strategy Director, you know how to unlock the stories found in data and translate those stories into opportunities to meet customers wherever they're searching across the evolving digital landscape. You'll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients' businesses, objectives, and customers. You'll also develop strategic search roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation.

You'll play a critical role in shaping our Search services and capabilities, building a high-performance team, and helping our clients achieve top-tier performance.

You Will

• Own the creation, definition, execution, and optimization of holistic search strategies
• Represent the search practice within the agency, serving as a strategic thought leader, entrepreneur, advocate, and educator
• Hire, manage, and grow a high-performing team of search strategists
• Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance
• Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
• Pitch and implement new search projects and service offerings
• Define success metrics and translate search results to business objectives
• Collaborate with cross-functional teams to incorporate strategies and best practices
• Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports
• Optimize social search channels (e.g. YouTube, TikTok) to maximize brand and content visibility across the digital landscape
• Align paid and organic search strategies to reduce costs while maximizing key business activities
• Conduct regular audits and competitive analyses
• Effectively convey search concepts and success stories in a concise and easy-to-understand manner
• Develop frameworks and processes to systematically track and improve search performance
• Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
• Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
• Monitor, analyze, and report on search results and performance to both internal and external stakeholders
• Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI and conversational search, ML-driven automation, visual search, voice search, social search, etc.)

You Have

You May Have (Ideal But Not Required)

What We Offer :

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from the Chicago office a minimum of 3 days a week.

Salary Range : $125,000 - $135,000 USD

Critical Mass is an equal opportunity employer.