Mars Advertising, Inc. is hiring : VP, Commerce Media in Atlanta

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. Mars United Commerce is seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agency’s largest clients. The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the client’s National Media team and agency to build integrated, full-funnel media programs. The candidate should be comfortable thinking outside of the box but have the ability to develop sound processes driving scalability in the delivery of these ideas. The role reports directly to the SVP, Media. PRIMARY RESPONSIBILITIES : Serve as the owner and single point of contact to the client’s central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps / reports, education and thought leadership.

Provide thought leadership, impacting / contributing to client’s way of doing business on an ongoing basis

Act as a change agent / impact player from both an internal and external perspective – contributing to both client and Mars United Commerce's performance

Work with the agency’s retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.

Be the liaison to the client’s National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.

Expand assigned business through identification of emerging opportunities and securing of incremental revenue and / or acquisition of new business

Manage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainment

Demonstrate financial acumen across standard business accounting / finance documents such as income statements, balance sheets, and sales reports

Develop annual business plan, setting short- and long-term strategic course for growth of assigned business

SKILLSETS REQUIRED : Commerce Media strategy experience within an agency, Retail Media Network or CPG brand / manufacturer; 12+ years preferred, but not required.

Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.

Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners.

Collaborative approach to teamwork and problem solving.

Passionate and dissatisfied with the status quo – always thinking of ways to improve and grow.

Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients.

Confident presenter and clear, persuasive communicator (verbal and written) of complex data / details.

Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business.

Sound decision making ability rooted in agency, client, and industry knowledge.

Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.

Mars United Commerceis an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and / or federal laws, except where a bonafide occupational qualification applies. Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture. Compensation Range : $146,490 - $230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be August 30, 2025. Atlanta : $146,490- $200,400 Chicago : $146,490- $190,380 New York : $146,490- $230,460

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