Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud ArchitectTysons, VA(Onsite)Contract

Job Description : SFMC expert at architect level who has end-to-end understanding of SFMC. The experience should not be limited to campaign management. It would stretch SFMC for end-to-end prospect management.Designs, implements, and optimizes scalable, data-driven marketing solutions by leading the integration of Marketing Cloud with other systems, managing the data model, ensuring platform security, and collaborating with cross-functional teams to create impactful customer journeys , campaigns and prospect management.

Key Responsibilities : -Solution Architecture & Design : Lead the technical architecture and design of Salesforce Marketing Cloud solutions to meet business objectives and marketing strategies.Data Management : Develop scalable data models, define integration strategies with external systems , and ensure data quality and governance within Marketing Cloud.Automation & Journey Design : Architect and guide the implementation of automated customer journeys, campaigns, prospect management and segmentation strategies using tools like Journey Builder and Content (link removed)tegration : Design and oversee integrations between Marketing Cloud and other Salesforce products (e.g., Sales Cloud), and third-party platforms, using APIs and other methods.Stakeholder Collaboration : Partner with marketing, data, sales, and IT teams to gather requirements, provide technical guidance, and ensure alignment with overall digital transformation efforts.Performance & Security : Monitor and optimize Marketing Cloud platform performance, ensuring security, scalability, and compliance with industry best practices.

Key Skills : -Technical Proficiency : Deep expertise in Salesforce Marketing Cloud tools, including Automation Studio, Journey Builder, Content Builder, Email Studio, Mobile Studio, and Personalization.Data & Integrations : Experience with data model design, data integration strategies, and working with APIs (REST, SOAPCross-Functional Collaboration : Excellent communication and collaboration skills to work effectively with diverse stakeholders.Strategic Thinking : The ability to translate business requirements into actionable, scalable technical solutions.Project Leadership : Experience in leading complex projects, driving technical vision, and managing project timelines and budgets.

Certifications : Salesforce Marketing Cloud certifications- SFMC Certified Consultant / Specialist / Architect