Director of Paid Media + SEO (multi-location, direct to consumer)

Director of Paid Media + SEO (multi-location, direct to consumer)

Director of Paid Media + SEO (multi-location, direct to consumer)

2 days ago Be among the first 25 applicants

This range is provided by Onward Search. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$140,000.00 / yr - $160,000.00 / yr

Additional compensation types

Annual Bonus

Direct message the job poster from Onward Search

Recruitment Director | Human-to-human + AI | Placing the best talent with top brands and agencies

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Overview

One of our clients is seeking a data-driven

Director of Paid Media + SEO

to lead performance marketing and search engine optimization initiatives.

• This is a

B2C / D2C

role for

multi-location / franchise marketing ; B2B candidates cannot / will not be considered. You must have recent Paid and SEO experience in a direct to consumer space.

not

an eComm role, and those titles will not be considered.

This role will focus on driving

B2C

/ D2C

customer acquisition, conversion, and retention

through high-impact, scalable digital strategies across

paid media channels - social, display, video, and SEO . Youll play a key role in supporting the companys expanding national footprint and driving measurable business outcomes with its customers and prospects.

Type : Direct Hire

Schedule : Regular business hours

Bonus : Up to 10% annual

Travel Required : Yes, but not often or long

Director of Paid Media + SEO Responsibilities

You'll lead the planning, the execution, and the optimization of

paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.

Own and implement a holistic

SEO strategy (local + national)

to drive organic visibility and traffic.

Analyze performance data to optimize campaigns

and provide insights to senior leadership.

Develop and manage

A / B testing

strategies to improve conversion rates and maximize ROI.

Collaborate with other teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.

Manage external media agencies and platform partners

to maximize efficiency and performance.

Stay current with digital marketing trends

and algorithm changes to keep the strategy ahead of the curve.

Align

media plans with key promotions, seasonal moments, and product launches .

Director of Paid Media + SEO Requirements

9+ years of experience in B2C / D2C paid media

Proven track record of driving growth through performance marketing and SEO.

Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms .

Experience working with

CRM / CDP platforms such as HubSpot, Amperity, or Klaviyo (HubSpot experience is a must)

Strong analytical mindset with experience using

BI tools like Tableau or DOMO .

Demonstrated leadership and ability to manage high-performing teams.

Experience in a membership-based or franchise business a plus.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Advertising and Marketing

Industries

Retail and Retail Health and Personal Care Products

Referrals increase your chances of interviewing at Onward Search by 2x

Inferred from the description for this job

401(k)

Medical insurance

Vision insurance

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