Group Marketing Manager, Mailchimp Web Marketing

Group Marketing Manager

Part of the GBSG Marketing Services organization, the Web Marketing team is responsible for optimizing the Mailchimp website to drive customer acquisition and revenue growth. We leverage qualitative and quantitative data, customer insights, and experimentation to design and execute effective, scalable web optimization programs.

We are seeking a seasoned Group Marketing Manager to lead our Web Marketing team. This leader will have a strong track record as a player / coach, demonstrating success in strategic planning, creating exceptional customer experiences, driving measurable business results, and influencing cross-functional teams at all levels.

You will spearhead the short- and long-term transformation of Mailchimps website, guiding the strategy, roadmap, optimization, and execution to meet and exceed acquisition and conversion goals. Youll partner closely across key partner teams like Paid Media, Lifecycle Marketing, Product, Design, Engineering, Analytics, Sales, and more to deliver high-performing experiences that drive growth and deepen engagement for our customers.

To excel in this role, youll need to bring a mix of strategic thinking, data-driven insight, operational mastery, and leadership skills. The ability to analyze traffic and conversion data, develop hypotheses, and prioritize impactful initiatives while fostering collaboration across teams is critical.

Responsibilities

• 1-Year Business Planning : Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth.
• Experimentation Leadership : Drive website experimentation initiativesincluding A / B testingto identify high-potential opportunities for growth and innovation.
• Growth Strategy and Optimization : Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey.
• Cross-functional Collaboration : Partner deeply across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales teams to define and execute seamless end-to-end web experiences.
• Performance Measurement : Manage web analytics dashboards and track progress towards KPIs (e.g., traffic, engagement, conversion rates), identify opportunities, and recommend improvements.
• Technical Execution and Governance : Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards.
• People Leadership : Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy.

Qualifications