Marketing Data and BI Analyst

Opportunity Overview

The Journey & Touchpoint Analytics Team within the department is responsible for defining and implementing an approach to collecting behavior / interaction data, developing comprehensive reporting across journeys and touchpoints, and enabling self-service by other stakeholders.

• Journey & Touchpoint Analytics supports the Experience, Brand & Marketing division's measurement, analytics, data and reporting needs for paid, owned, earned and shared channels and numerous campaigns and projects. Analysts on the team are responsible for consulting with the marketing strategists, copywriters, channel managers and leadership to :
• Understand their business objectives, strategies, business questions and coach them on measures of success / KPIs
• Define measurement plans, data requirements, benchmarks and forecasts, and utilize analytics tool suite to meet their needs
• Deliver reports, research, analysis or custom insights and present findings to teams
• Advise teams on how they might apply learnings to their channels, campaigns, projects to optimize the client experience and improve business results

Responsibility Summary / Job Description

Project Details

Journey & Touchpoint Analytics supports the Experience, Brand & Marketing division's measurement, analytics, data and reporting needs to measure and optimize the experience of potential clients, current clients and the branch teams who serve them.

Experience Measures is a fast-growing team with high visibility across platform. Given the critical need for data and insights to deliver measurable business outcomes for our clients and the firm, this role will directly enable the measurement of our many websites and digital touchpoints. This role will support the migration to Google Analytics 4 and will be involved with a number of other technologies, including Salesforce Marketing Cloud, Marketing Cloud Intelligence (FKA Datorama), Tableau, Snowflake, Oracle, etc.

Client is in the midst of a firm transformation to becoming a purpose-driven organization. We're partnering with our clients and colleagues to create positive impact on everyone's lives - bettering our communities and society. Client is at the leading edge of this transformation, championing better tools, data and insights to measure and enhance the experience of our clients and branch teams. This role will directly contribute to enhancing Clients web analytics capabilities across multiple digital properties.

Team Details

The Team has 6 full-time associates, two full-time contractors and a team leader. We also lead a matrixed analytics team, through which two additional analysts, a data scientist and 3 partner vendors work as a part of our team. We focus on behavioral data in digital tools and help make the experience our clients have and the experience our branches have serving them the best it can be.

We work alongside two sister teams that focus on first-party research, including surveys and focus groups.

Client is headquartered in St. Louis, but our team works from all around the country. We work flexibly to support work / life balance.

Position Requirements

Required Qualifications

Preferred Qualifications

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