Senior Data Product Manager, Marketing Automation

Overview

This is a remote position; however, the candidate must reside within 30 miles of one of the following locations : Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.

WEX is an innovative payments and technology company leading the way in a rapidly changing environment. Our goal is to simplify the business of running a business for our customers and free them to spend more time, with less worry, on the things they love. We are on a journey to build a unified, world class user experience across our products and services and leverage customer driven innovation to power our growth and strategic initiatives.

As we lean into our mission to “simplify the business of running a business”, we are expanding our data capabilities to deliver smarter, more personalized, and automated customer experiences. We seek an experienced Senior Data Product Manager to lead the strategy and execution of our Marketing Automation initiatives. In this role, you’ll define how WEX collects, unifies, and activates customer data across our business lines — Mobility, Corporate Payments, and Health — enabling data-driven marketing and engagement. Partnering with marketing, data, and technology teams, you’ll drive a roadmap that enhances data quality, accelerates performance, and powers seamless, personalized customer journeys across all channels.

Responsibilities

Define the Strategic Roadmap : Develop and drive the strategic roadmap for WEX’s Marketing Automation initiatives, connecting platform capabilities to key business objectives and results.

Be the Voice of the Customer & Drive Continuous Discovery : Champion the needs of our customers, leading ongoing discovery to understand how automation, data, and personalization can create better customer experiences. Leverage qualitative and quantitative insights to uncover unmet needs, validate hypotheses, and shape features that improve campaign performance and engagement.

Cross-Functional Leadership & Alignment : Partner closely with marketing, data engineering, analytics, and technology teams to align on shared goals and define product requirements that enable seamless customer data activation and marketing automation. Facilitate trade-off discussions, build consensus across stakeholders, and influence strategy to ensure cohesive, data-driven marketing experiences across all business lines.

Execute Iteratively and Deliver Value : Translate strategy into clear user stories and product requirements that enable impactful marketing automation and data activation capabilities. Manage the product backlog, prioritize based on business value and learning, and partner closely with agile teams to deliver high-quality, iterative improvements that advance marketing performance and customer engagement.

Measure Outcome and Impact : Define and track key performance indicators (KPIs) that measure the effectiveness of marketing automation and customer data initiatives, such as engagement rates, activation velocity, segmentation accuracy, and campaign ROI. Use data-driven insights to guide product decisions, optimize performance, and clearly communicate results and business impact to senior leadership.

Engagement Principles

Strategic Mindset : Seek to understand WEX’s corporate strategy, the competitive environment and market trends and how our products can create value.

Customer Obsessed : Deeply understand our customers’ needs through customer empathy, data and prioritize work.

Results Focused : Leverage data to understand how the product is performing and prioritize work.

Insights Driven : Use qualitative and quantitative insights to drive decisions, define experiments and prioritize roadmap.

Trusted Partner : Appreciate and comprehend different points of view and share information clearly and transparently with strong collaboration while knowing when to escalate.

Relevant Expertise : Brings a deep understanding of the market, applied technologies and domain expertise, with a curiosity and learning mindset.

Qualifications

5+ years of product management experience, with a focus on marketing automation, customer data platforms, and data-driven marketing technologies, demonstrating a strong track record of delivering scalable, high-impact solutions that enable smarter customer engagement and measurable marketing outcomes.

Undergraduate degree required, advanced degree is a plus.

Strong SQL expertise and data warehousing knowledge, with the ability to translate complex data architectures into scalable marketing automation solutions. Comfortable collaborating with engineers and architects to drive discussions on data modeling, integration, and platform evolution that power intelligent automation and personalized customer experiences.

Proven ability to translate product vision into actionable roadmaps, balancing long-term strategy with short-term priorities, and driving alignment across cross-functional teams to deliver impactful initiatives.

Deep understanding of the end-to-end customer journey, with a passion for building data-driven marketing platforms that unify insights, automate interactions, and create consistent, personalized experiences across all channels.

Exceptional communicator skilled at building alignment across teams and clearly conveying complex concepts to technical partners, business leaders, and senior stakeholders.

Ability to navigate the complexity of data ecosystems and marketing technologies, anticipating integration challenges, and driving solutions that enable scalable, connected customer experiences.

Pay Range : $113,000.00 - $150,000.00. The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.

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