Senior Digital Marketing Social Media Consultant

Senior Digital Marketing Social Media Consultant

The Senior Digital Marketing Social Media Consultant takes a dynamic, lead role in shaping and executing Delta Dental's paid social and performance marketing strategies. This role will leverage deep expertise in paid social advertising to drive the strategy, planning, and execution of high-impact paid social campaigns, while also managing complementary programmatic and cross-channel paid media efforts. The Senior Consultant works collaboratively and cross-functionally to elevate Delta Dental's digital presence and deliver measurable, business-wide results across our segments and enterprise.

Responsibilities

• Lead development of innovative, full-funnel paid social strategies to help Delta Dental achieve B2B, B2C and B2B2C business goals.
• Manage and execute paid social campaigns across core social media platforms (LinkedIn, Meta, etc.), while overseeing programmatic media buys through our preferred DSP.
• Partner with segment marketing managers to define objectives and continuously optimize paid campaigns to achieve business KPIs.
• Conduct audience research and segmentation with an emphasis on social media targeting capabilities.
• Leverage advanced analytics to track, measure, and report on social and cross-channel campaign performance, providing actionable insights.
• Manage budgets across paid social and other digital channels to maximize performance and ROI.
• Maintain and execute marketing fluency in the B2B media landscape, especially the role of social media in driving awareness, engagement, and lead generation.
• Establish benchmarks for paid social performance, making recommendations to enhance reach, engagement, and conversion.
• Support community management and employee social advocacy program as required.

Qualifications

Licenses Certification in Meta Blueprint or LinkedIn Ads is a plus. Upon Hire Preferred

Base Pay Information The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. Pay Grade 20. $71,400 - $149,500

Additional Information

Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes :

Fair Chance Ordinances and Criminal Background Considerations This position requires that the applicant undergo a background check. Qualified applicants with arrest or conviction records will be considered for employment in accordance with any applicable federal, state or local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and / or New York Corrections Law Article 23-A.

Important Work Authorization Information Please note, Delta Dental will not sponsor applicants for work visas for this position.

About the Team

At Delta Dental, we're behind millions of smiles and counting. For over 68 years, we've served our communities by increasing access to affordable, quality care but that commitment to care extends beyond the people we serve, to the dedicated employees who make those smiles genuine. We've come this far by building fair programs that offer opportunities for advancement, create meaningful connections and improve the lives of our employees and their families. Because we know that when we take exceptional care of each other, we can make a positive impact for all.

We champion an inspirational workplace through our commitment to trust, service, excellence and innovation. Joining us means working for a company that offers stability and balance, opportunities for leadership at all levels, and a work environment focused on teamwork and camaraderie.

Discover the smiling faces behind Delta Dental and experience our values and culture in action by connecting with us on social media. Follow Delta Dental Ins. on Facebook and Instagram, #LifeatDDins on Facebook and Instagram, Delta Dental Ins. on Twitter and Delta Dental Ins. on LinkedIn. If you've got an appetite for innovation and want to be a part of a team that's transforming the future of health care, join us!

Since 1955, we have offered comprehensive, high-quality oral health care benefits to millions of enrollees and built the strongest network of dental providers in the country. The Delta Dental of California network includes affiliates Delta Dental Insurance Company; Delta Dental of Pennsylvania; Delta Dental of New York, Inc.; Delta Dental of the District of Columbia; Delta Dental of Delaware, Inc.; and Delta Dental of West Virginia, providing dental benefits to more than 31 million people across 15 states, the District of Columbia, Puerto Rico and the Virgin Islands.

The company and its affiliates are part of Delta Dental Plans Association (DDPA), a not-for-profit national association based in Oak Brook, Illinois. Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories. We offer vision coverage through DeltaVision in 15 states and the District of Columbia. Collectively, we deliver benefits to more Americans than any other dental insurance company.

Delta Dental Ins. is an equal opportunity employer and is committed to providing a professional work environment free from discrimination and harassment. Individuals seeking employment at Delta Dental are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, actual or perceived physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category. Delta Dental is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, we have adopted and maintain an Equal Employment Opportunity Policy, Harassment-Free Work Environment Policy, and Respectful Workplace policies and will not tolerate violations of these policies.

Unfortunately, our Delta Dental Enterprise is unable to hire individuals residing in Alaska, North Dakota, Nebraska, Hawaii, Oklahoma, Vermont, Maine, West Virginia, New Hampshire, Wyoming, Puerto Rico, District of Columbia (Washington D.C.) or other US Territories at this time.

Proof of eligibility to work in the United States must be provided if selected for hire.

If You Are A Current Employee To Apply