Regional Group & Event Sales Manager

Proper Hospitality is seeking a commercially-driven Regional Group & Event Sales Manager to generate group room and event revenue across three distinct lifestyle properties: Hotel June West L.A., Avalon Palm Springs, and Ingleside Estate.

Position Overview

This is an individual contributor role designed for a proven on-property seller ready to step into a multi-property position. The role carries a personal booking goal for Group Rooms and Events and is responsible for managing the full sales cycle through contract execution, before handing off confirmed programs to on-property sales and events teams.

Based in Los Angeles, the role supports multiple markets and includes regular travel for client meetings, site inspections, and large-scale events. Success in this role is defined by consistently achieving sales goals and meeting KPIs set by sales leadership.

Key Responsibilities

Group & Event Sales Production

• Drive group room and event revenue across Hotel June West LA, Avalon Palm Springs, and Ingleside Estate
• Carry a personal booking goal supported by an uncapped, lucrative Sales Incentive Plan
• Manage the sales process from initial inquiry or outreach through contract signature
• Transition confirmed business to on-property teams with clear program context to support successful execution

Business Development & Account Management

• Develop and maintain a strong pipeline of group and event business across multiple markets
• Generate business through a combination of proactive prospecting and inbound opportunities
• Build and manage relationships with corporate planners, third-party agencies, and event professionals
• Conduct client meetings, site inspections, and property tours across all assigned hotels

Market Engagement & Representation

• Represent Proper Hospitality professionally in the local LA market and beyond
• Participate in industry events, networking opportunities, and client entertainment
• Travel as needed to support large programs, site inspections, and key client relationships

Performance & KPI Accountability

• Meet or exceed KPIs established by Sales Leadership, including but not limited to prospecting activity, client engagement and entertainment, conversion performance, and overall revenue contribution
• Maintain a disciplined approach to pipeline management and follow-up

Systems & Administration

• Manage leads, accounts, and bookings using TripleSeat, Cvent, HMS Infor, Knowland, and related platforms
• Prepare contracts, proposals, and sales documentation in line with Proper standards
• Maintain accurate and organized records to support visibility and forecasting

Qualifications

Experience

• Minimum 5+ years of hotel group and event sales experience with demonstrated personal production
• Prior experience selling events and group room blocks within a hotel environment required
• Experience within lifestyle or luxury hospitality preferred

Skills & Attributes

• Strong commercial instincts with the ability to close both event-led and room-driven business
• Confident relationship builder with a polished, professional presence
• Highly organized, self-motivated, and accountable
• Comfortable managing multiple properties and priorities simultaneously
• Proficient with TripleSeat, Cvent, HMS Infor, Knowland, and modern sales tools, including AI-enabled prospecting platforms
• Strong written and verbal communication skills

Education

• Bachelor’s degree in Hospitality, Business, Marketing, or a related field preferred, or equivalent experience

Base Salary

• $85,000–$95,000
• Uncapped Sales Incentive Plan tied to Group Rooms and Event production

Why Join Proper Hospitality

At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Commitment: Building the Best Place to Work

Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another.