Marketing Analyst Job at The Planet Group in San Francisco

Job Description

Marketing Analyst Privacy Campaigns

Location : Fully remote

Duration : 9 months

Pay : ~62.00hr, DOE

The Planet Group's well-known hospitality client is looking for a Marketing Analyst , Privacy Campaigns . The role will be 40 hours a week and will be fully remote.

Marketing Analyst Privacy Campaigns Responsibilities :

• Analyze the engagement in and efficacy of Policy's marketing initiatives and distill insights for colleagues across the world. This includes analysis across marketing channels (email, sms, app, web), ads (digital, tv, direct mail), and reputational trends from news and social activity.
• Build engagement intuitive self-service data visualizations to capture marketing engagement trends and attribution.
• Leverage behavior based audience criteria and learnings from previous outreach / experiments to drive strong engagement and conversions in political advocacy and regulatory compliance.
• Work closely and cross functionally with Data Science and Engineering partners to represent Policy marketing and comms data structures and needs.
• Build relationships with local and regional Policy Comms teams around the world to support their local data and analytics needs.
• Support data pipeline development to clean, aggregate and transmit data into Policy's central tool, Policy Cloud (Salesforce CRM.)
• Develop data pipelines to generate and refresh custom audiences, collaborating with the E&I production team to launch and optimize outbound marketing campaigns.
• Manage the integration of external data for Policy's stakeholders into Airbnb databases and marketing platforms, including data provided by Policy teams and data acquired through vendors / partnerships.

Marketing Analyst Privacy Campaigns Qualifications :

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.