Global Salesforce Partner Marketing Manager

Global Salesforce Partner Marketing Manager

Cognizant Corporate is a global community united by a shared purpose : to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose always guided by our core values. Join us in shaping the future of business. Could you be the one to make a difference?

Role Summary

The Global Salesforce Partner Marketing Manager will lead strategic co-marketing initiatives between Cognizant and Salesforce, driving brand visibility, pipeline growth, and partner engagement across global markets. This role blends strategic planning with hands-on execution across campaigns, events, content, and digital channels.

Key Responsibilities

Strategic & Campaign Execution

• Develop and execute global co-marketing strategies aligned with Cognizant's Salesforce practice and industry verticals.
• Launch integrated campaigns including ABM, digital, email, webinars, and joint solution promotions.

Event & Sponsorship Planning

Partner Engagement & Enablement

Thought Leadership & Content Strategy

Win Promotion & Advocacy

Social Media & Digital Amplification

Performance & Analytics

Budget & Vendor Management

Key Performance Indicators (KPIs)

Pipeline Influence : Marketing-sourced or influenced pipeline from joint campaigns and events.

Event ROI : Attendance, engagement, and follow-up conversion from partner events and sponsorships.

Content Engagement : Downloads, views, shares, and lead generation from thought leadership assets.

Social Media Metrics : Follower growth, engagement rate, impressions, and click-throughs.

Win Promotions : Number of published case studies, client testimonials, and PR mentions.

Partner Satisfaction : Feedback from Salesforce partner teams and internal stakeholders.

Budget Efficiency : Utilization and ROI of MDF and campaign spend.

Qualifications

3+ years in B2B marketing, with experience in partner or alliance marketing.

Proven success in managing global marketing programs with strategic technology partners.

Experience in the Salesforce ecosystem or with Global SIs.

Strong project management, communication, and stakeholder engagement skills.

Bachelor's degree in Marketing, Business, or related field; MBA preferred.

Work Model

We strive to provide flexibility wherever possible. Based on this role's business requirements, this is a remote position open to qualified applicants in the United States. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

Salary and Other Compensation

Applications will be accepted until November 28, 2025. The annual salary for this position is between $135,000 - $155,000, depending on experience and other qualifications of the successful candidate. This position is also eligible for Cognizant's discretionary annual incentive program, based on performance and subject to the terms of Cognizant's applicable plans.

Benefits

Cognizant offers the following benefits for this position, subject to applicable eligibility requirements :

Disclaimer : The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.