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Director of Media
Director of MediaSwanson Russell • Lincoln, NE, US
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Director of Media

Director of Media

Swanson Russell • Lincoln, NE, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description
Salary:

Company Description

Swanson Russell is the Nations Leading Agency for Brands That Work and Play Outdoors. Our crew of big thinkers, go-getters and team players uncovers insights that unleash new possibilities for our clients. Its how we build genuine trust that strengthens over time, its how we Make Belief in the brands we represent.If that passion for great ideas, good people and creating work that makes brands stand out interests you, apply today.


Job Summary
Our Lincoln, NE office is seeking a visionary and results-driven Director of Media to lead our media department in developing impactful, multi-channel media strategies across traditional, digital, programmatic, and paid social channels. The ideal candidate is a big thinker who is passionate about the evolving media landscape, capable of leveraging new platforms with bold ideas that deliver measurable results. You will inspire the team to innovate, execute effectively, and drive meaningful outcomes for both the agency and our clients. This role requires a strategic mindset, a focus on achieving client goals, and a commitment to pushing boundaries in media planning.


Key Responsibilities:

  • Drive innovation in media planning, execution, and optimization across all channels to exceed client expectations.
  • Lead the development of multi-channel media strategies that integrate programmatic, social, digital, and traditional tactics.
  • Use data-driven insights and advanced analytics to evaluate media options and create impactful media plans.
  • Proactively pursue collaboration with agency strategists from other disciplines, including creative, account service, customer experience, and digital, to ensure cohesive, integrated marketing communications.
  • Provide strategic direction for a talented media group, fostering a supportive environment and guiding their professional development.
  • Present confidently in client, agency, and new business meetings, delivering persuasive media insights that reflect a deep understanding of todays media landscape.
  • Manage and develop the skills of your team through continuous feedback and scheduled performance evaluations.
  • Champion ongoing learning by leading departmental training sessions focused on emerging media trends and best practices.


Knowledge, Skills, and Abilities:

  • Strong leadership skills, with a proven track record of inspiring teams and championing new ideas.
  • Deep understanding of todays media environment, including programmatic, digital, social, and emerging platforms.
  • Ability to develop and articulate visionary media strategies that align with client objectives.
  • Excellent communication skills, with the ability to present complex ideas clearly and persuasively.
  • Strong analytical skills, with the ability to interpret audience data and market factors and apply them to media planning.
  • Proven ability to foster relationships with clients, media partners, and cross-functional teams.


Education and Experience:

  • Bachelors degree in Business, Advertising, Journalism, Marketing, Communications, or a related field.
  • Minimum of 10 years of experience in media planning and strategy, with a demonstrated understanding of digital and traditional channels.
  • 14+ years of experience in a related field may be considered in lieu of a degree.
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Director of Media • Lincoln, NE, US

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