Media Buyer, Google Job at Launch Potato in Durham

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

We are seeking a skilled Google Ads expert to drive the growth and profitability of FinanceBuzz’s paid media portfolio. The ideal candidate will have 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns with revenue / ROAS as the primary KPI.

• Proven ability to manage large-scale budgets ($20M+ / year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel / Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.

The role will involve owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. The successful candidate will manage a large-scale budget ($20M+ / year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

We offer a competitive salary range of $75,000 to $90,000 per year, plus a profit-sharing bonus and benefits. We are an Equal Employment Opportunity company and value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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