CRM & Loyalty Manager

Location : Los Angeles, CA (Hybrid or Remote)

Reports to : Senior Director of eCommerce & Digital Marketing

Experience Level : 3+ years

About the Role

We’re looking for a data‑driven, creative, and retention‑focused CRM & Loyalty Manager to own our customer lifecycle—from first purchase to lifelong loyalty. Under the leadership of the Senior Director of Ecommerce & Digital marketing, you’ll collaborate on the strategy, execution, and optimization across email, SMS, app, and loyalty programs to drive retention, repeat purchase, and customer LTV.

What You’ll Do

• Develop and execute CRM strategies that increase customer retention, repeat purchase rate, and overall LTV.
• Manage end‑to‑end customer lifecycle campaigns, from onboarding to re‑engagement.
• Partner with performance marketing and e‑commerce teams to ensure consistent messaging across all touchpoints.
• Build automated and campaign sends in Klaviyo and Attentive , optimizing for engagement, conversion, and deliverability.
• Collaborate with creative and merchandising teams on storytelling, product segmentation, and seasonal messaging.
• Manage push notifications and in‑app engagement through Tapcart to drive mobile conversions.

Loyalty & Retention Programs

What We’re Looking For

Nice to Have

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