Overview : Smosh is seeking a highly skilled, organized, and creatively fearless Design Director to lead the look, feel, and overall visual identity of the Smosh brand across all channels : Smosh, Smosh Pit, Smosh Games, SmoshCast, and SmoshALike. This role balances hands-on design work with creative direction and team management. You'll guide a small but mighty design team, oversee everything from thumbnail production to live show branding, and collaborate directly with the executive team to ensure the Smosh universe continues to look as good as it is funny.
This position reports directly to the CEO.
Core Competencies
- Creative Vision & Innovation - Set and maintain high visual, comedic and cohesive design choices that elevate the Smosh brand across platforms.
- Strong Management & Team Development Skills - Empower a small graphic team through clear communication, collaboration and fostering growth and skill development.
- Lead by Doing - Balance leadership with practical design work, stepping into Illustrator, Photoshop, or motion tools when necessary.
- Collaborative Instinct - Works closely with producers, directors, social, marketing, and post-production teams to ensure visual consistency and impact across all platforms.
- Strategic Vision - Develops creative direction for major events, channel rebrands, and long-term brand initiatives while aligning design output with business goals.
Responsibilities
Lead & Own Design CreationBranded Materials - Lead creation of pitch decks, marketing assets, and internal presentations that reflect Smosh's unique identity.
Merch Design Initiatives - Design products, manage freelance artists, and oversee creative execution for Smosh.com merchandise.Creative Concepts - Design and direct concepts for tentpole events, live shows, and channel rebrands, including Smosh Games, Smosh Pit, and SmoshCast.Maintain and Evolve Visual Identity - Ensure consistent brand representation across YouTube channels, live shows, merch, and social content.Present and Pitch Creative- Provide clear rationale for design decisions to executives while remaining open to collaboration and comedy-driven inputDirect & Support the Design DepartmentManage Senior Graphic Designer, Graphic Designer, and Senior Motion Graphics Designer, ensuring alignment with team goals and brand vision.
Conduct performance reviews, provide mentorship, and encourage ongoing skill development.Manage Projects and Workflow. Prioritize, delegate, and oversee all incoming graphic requests while maintaining project timelines.Step in to complete design tasks when workload or deadlines demand hands-on support.Oversee Motion Graphics and VFX - Partner with post-production to fulfill motion graphic requests or delegate to the motion team.Collaborate Across Teams - Partner with producers, directors, social, and marketing teams to maintain visual consistency and meet project objectives.Oversee and Approve Thumbnails - Review all final thumbnail designs, enforce creative standards, and maintain a cohesive multi-channel thumbnail strategy.Maintain Graphics Library - Ensure all assets are organized and accessible across departments.Preferred Qualifications :
8+ years of professional design experience with at least 3 years in a leadership roleExpertise in Adobe Creative Suite including Illustrator, Photoshop, and After EffectsProven experience building cohesive visual systems across multiple content verticals or brandsStrong understanding of YouTube, digital, and social-first design principlesAbility to juggle multiple deadlines without dropping your sense of humorExcellent creative judgment, communication, and team leadership skills