Associate Brand Manager

Associate Brand Manager

Biocodex is seeking an ambitious Associate Brand Manager who is passionate about building brands by finding and leveraging insights to drive actionable results. You'll play an integral role alongside a small, entrepreneurial team passionate about health & wellness and responsible for taking the US Florastor Probiotics brand to the next level. Focused on turning insights into activation, the Associate Brand Manager will help support the development and execution of the strategy and consumer engagement to achieve our vision of becoming a Microbiota leader. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment, and be a strong team player.

Job Responsibilities :

The Associate Brand Manager will be responsible for assisting with accelerating the growth of our flagship brand, Florastor. This position reports directly to the Director of Marketing and Innovation and will be an integral part of our team. Key responsibilities include :

• Support Brand Manager in the development and implementation of the annual integrated marketing plan to define strategic objectives, key initiatives and financial targets
• Lead the brand's monthly sales and consumption forecast, liaise with cross-functional partners and represent the brand team in S&OP meetings to support a consensus forecast, while identifying risks and opportunities to Plan
• Interpret syndicated data sources (e.g. Nielsen, advertising intel, etc.) and competitive landscaping to lead the monthly performance reviews to assess Digestive Supplements category, segments, classes of trade, brand / innovation, and competitive performance to recommend actionable business insights that optimize go-to-market priorities
• Partner with agencies (advertising, PR, promotions, design, e-commerce, and market research) to execute the brand plan and creative campaigns
• Lead brand's consumer promotion strategy, optimizing based on performance
• Support Customer Strategy & Planning in the design and delivery of the annual customer playbook, reflecting key marketing initiatives and identifying Shopper Marketing opportunities, while partnering with Sales to support retail activation
• Partner with Digital and e-Commerce teams to lead national marketing and brand identity online adaptation, creating consistent, omnichannel brand experiences
• Support Finance / Supply Chain's portfolio management and serve as Lead on renovation projects and commercial packs
• Own brand's marketing advertising & promotions budget reconciliation and planning to continuously improve P&L profitability
• Partner with Brand Manager on innovation launch plans and activation (focus on omni-channel consumer touchpoints)

Required Qualifications :

A minimum of a Bachelor's degree is required, preferably in Marketing or related field. At least 3-5 years' work experience, including 1-3 years' experience in brand marketing.

Desired Qualifications :

MBA preferred. FMCG / CPG / OTC experience strongly preferred. Strong analytical acumen, proficiency in Nielsen or IRI preferred. Excellent communication skills, both written and verbal. Creativity and problem-solving. Strong interpersonal skills. Digitally savvy. Detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment. Results oriented with proven track record of success.

Other Details :

Full-Time Position. Based in Bedminster, NJ. Hybrid schedule (2 Days In-Office). Salary Range : $100,000 - $125,000. Benefits : Medical, Dental, Vision, Life & ADD, STD, LTD.

Why Biocodex :

Our four values are driving forces and bonds for all teams : We play collectively. We shape fair relations. We dare to innovate. We care for our ecosystem. At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company. At Biocodex, our CSR approach is an holistic one to reconcile the four P's : People, Planet, Profit, and Purpose, and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.