Marketing Manager

Marketing Manager

Purpose : We are seeking a highly analytical and results-driven Marketing Manager to oversee, plan, and optimize our marketing programs across traditional and digital channels. This role will be responsible for creating and executing full-funnel campaigns that drive measurable growth in qualified leads and signed cases for our personal injury practice. The ideal candidate combines deep expertise in media planning, traditional advertising, and performance marketing with strong business acumen and the ability to translate campaign data into actionable insights.

This position is an in-person position and may be filled in Birmingham, AL (5 days / week in office) or Chicago (3 days / week in office). The compensation for this position is an annual base salary of $90,000 to $115,000 per year, depending on experience, plus a discretionary bonus and benefits.

Key Responsibilities

Analytics & Reporting

• Build and maintain media dashboards that track KPIs by channel (impressions, GRPs, CPM, CPC, CPL, CPS).
• Analyze intake funnel metrics (calls, leads, signed cases) to measure true ROI of media investments.
• Provide weekly and monthly performance reports with clear recommendations for budget reallocation and campaign optimization.

Vendor & Agency Management

Collaboration & Alignment

Media Planning

Qualifications