Senior Director of Annual Giving

Annual Giving Program Manager

Execute a comprehensive annual giving program that includes direct mail, email, texting, social media, crowdfunding, video, and any other available communication channels. Collaborate with the University Development team to support pipeline building and identify major gift prospects for referral and cultivation across campus. Manage a reporting system that provides regular analysis of annual giving effectiveness on a weekly, monthly, quarterly, and annual basis. Ensure timely, personalized donor acknowledgment and annual giving stewardship processes. Analyze data and develop insights. Utilize data to develop and deploy fundraising strategies to optimize fundraising results. Use data to drive segmentations of fundraising campaigns and engagement from a multitude of audiences. Utilize and closely monitor a comprehensive set of metrics to achieve annual giving fundraising goals that include total giving, alumni donor participation, donor retention, and fundraising by appeal, segment, and channel. Utilize and update dashboards to track annual giving performance and drive donor engagement and solicitation strategy. Develop strong and strategic partnerships across campus and within key constituencies to effectively identify and support annual giving opportunities. Coordinate with the Executive Director of Marketing and Communication and their team to develop a comprehensive annual giving campaign and solicitation calendar that will interface with an overall communication strategy and drive all annual giving fundraising campaigns. Advance and grow the donor pipeline. Design and execute strategies to maximize donor retention and move entry-level annual giving donors from first gift to leadership giving levels. Utilize and maintain an annual giving budget to accomplish strategic initiatives. Support ongoing and new strategies to drive growth in the President's Associates giving program. Translate fundraising goals and donor insights into creative briefs that guide design, provide clear and constructive feedback on creative concepts. Foster collaboration with teammates working on production and design by setting realistic timelines and aligning strategy with design capacity. Other duties as assigned.