Field Medical Marketing Team Member
A key member of the Field Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies. Can be office / hybrid or field based.
Your contributions (include, but are not limited to) :
Brand Strategy
Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements
Manages Advisory Board execution end-to-end
Ensures peer-to-peer / patient ambassador program success
Conducts field-based market research
Marketing Initiatives, Campaigns, and Investments
Manages assigned marketing campaigns and programs
Acts as Marketing liaison to aligned sales teams
KOL Engagement
Develops regional business engagement plans
Manages relationships with healthcare professionals (HCPs)
Identifies and engages with emerging KOLs
Secures KOL participation for congress events
Provides detailed reports on KOL engagements
Develops and executes regional insight gathering
Medical Marketing
Overall responsibility for Speaker Bureau or Patient Ambassador / Influencers
Manages strategic Medical Marketing initiatives
Owns and leads development of all content for peer-to-peer programs
Field Alignment
Partners with regional field teams
Follows and helps to evolve Field Playbook guidelines
Compliance
Works collaboratively with Legal and Compliance
Requirements :
BS / BA degree in marketing, business, health policy, scientific or related field and 10+ years of relevant experience in pharmaceutical / biotech marketing and sales strongly preferred OR
Master's degree and 8+ years of similar experience preferred
Strong communicator and skilled diplomat in all venues
Strong understanding of legal and regulatory environment in pharmaceutical promotions
Track record of building strong cross-functional relationships
Demonstrated capabilities in strategic thinking, initiative, problem solving, and creativity
Able to maintain a consistent focus in an ever-changing environment
Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously
Demonstrates thought leadership through technical / business expertise
Applies in-depth knowledge of own area of expertise to solve problems
Leverages an understanding of departmental inter-connections to support business objectives
Emerging as an internal thought leader with technical and / or business expertise
Applies expertise to manage critical projects and / or relationships
Integrates analysis of business objectives and strategic direction to resolve problems and recommend solutions
Has input into short-term strategy and may be involved in long-term strategy on a functional level
Strong communications, problem-solving, analytical thinking, influencing skills
Neurocrine Biosciences is an EEO / Disability / Vets employer. We are committed to building a workplace of belonging, respect, and empowerment.
The annual base salary we reasonably expect to pay is $170,400.00-$246,800.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties / requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver / parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
Director Field Marketing • Tucson, AZ, US