Director of Digital PR

Big LeapLehi, UT, US

30+ days ago

Job type

Full-time

Job description

Job Description

Salary :

Big Leap, a leader in performance-driven digital marketing, is expanding our capabilities in earned media, and were looking for a senior leader to drive the vision, strategy, and delivery of our Digital PR services.

As the head of Digital PR, youll play a key role in shaping and scaling our earned media offering. This includes overseeing team performance, building systems and processes, innovating service delivery, and ensuring Digital PR is deeply aligned with SEO, content, and performance marketing strategies across the agency.

Success in this role means building a repeatable, world-class Digital PR service that delivers measurable brand visibility, search impact, and thought leadership for our clients, while fostering a high-performing, collaborative team.

Essential Responsibilities

Align Big Leaps positioning and messaging with our clients goals to develop Digital PR strategies that support both visibility and performance
Provide strategic leadership and innovation across all areas of Digital PR, including outreach, link acquisition, media placement, and earned storytelling
Guide the development of scalable campaign frameworks, process documentation, and best practices for consistent delivery across clients
Collaborate cross-functionally with SEO, content, paid media, creative, and client success teams to ensure Digital PR integrates into broader digital strategies
Lead, mentor, and grow a team of PR specialists and strategists, supporting their professional development and daily execution
Represent Digital PR in client-facing conversations, contributing to strategy, results interpretation, and account growth opportunities
Own product-level reporting, including KPIs related to media coverage, backlinks, brand mentions, and organic performance impact
Identify new channels, tools, or trends (such as influencer engagement or AI-powered media research) that improve outcomes for clients
Support new business efforts by contributing to sales strategy, collateral, and client proposals
Continuously evaluate and evolve internal tools, workflows, and training to improve team efficiency and campaign effectiveness

What You Can Expect Day-to-Day

The Director of Digital PR will work across departments and client accounts to drive earned media strategy, quality, and innovation. While no two days look exactly the same, you can expect to :

Report on service-level KPIs and goals

Coordinate cross-functional strategy for PR campaigns tied to SEO, PPC, brand, and performance

Guide client services and fulfillment teams on best practices, messaging, and new opportunities

Partner with Sales and Product to evolve how we package and position Digital PR

Provide mentorship and oversight on client work, from campaign planning to pitch development

Lead internal discussions to evolve our earned media approach in line with industry trends

Contribute to high-impact client relationships and strategy conversations

This Role Might Be a Fit If You Have :

5+ years of experience in digital PR, including media outreach, content promotion, or SEO-focused link building

At least 2 years in a leadership or team management role

A background in agency or fast-paced client environments

A deep understanding of how Digital PR intersects with SEO, brand strategy, and performance marketing

Proven experience securing high-quality media coverage, podcast placements, or editorial links

Strong ability to develop processes, mentor teams, and drive repeatable success at scale

Exceptional writing, communication, and strategic thinking skills

Comfortable presenting in client meetings and contributing to executive-level discussions

Familiarity with tools like Muck Rack, BuzzStream, media monitoring platforms, or CRM (e.g., HubSpot)

Bonus : Experience working with influencers or integrating PR into performance-driven campaigns

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Director Pr • Lehi, UT, US