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Director of Marketing

Director of Marketing

DAS42Denver, CO, US
12 hours ago
Job type
  • Full-time
Job description

Director of Marketing

An opportunity is available to join DAS42 as a Director of Marketing. This is a pivotal, full-stack marketing leadership role focused on driving demand and enabling the entire Go-to-Market (GTM) team. The Director will be responsible for defining and executing a content-centric strategy that supports new prospect campaigns, strengthens partner marketing efforts, furthers our brand as industry experts through compelling thought leadership and builds our social presence in a way that inspires potential partners and customers to take action.

We are looking for a results-driven leader who is curious, ambitious, and creative in finding continuously improved methods of attracting customers and scaling a repeatable growth formula. This role requires a hands-on generalist capable of managing everything from strategic planning to tactical execution and vendor oversight. This position reports to the VP of Sales.

What you'll do

Content & Go-to-Market Enablement

  • Own the end-to-end content strategy and creation process to fuel the GTM engine across all channels, including new prospect campaigns and partner co-marketing.
  • Spearhead initiatives to deeply understand the customer journey and translating those insights into effective campaign plans.
  • Support and expand an important partner relationship by working with peer-level and leadership contacts to create co-marketing campaigns and support firm branding within the partner ecosystem as the partner of choice to deliver results for their customers.
  • Serve as the primary editor and content producer for key assets, including editing white papers and developing high-quality video content.

Demand Generation & Campaign Management

  • Design, execute, and evaluate comprehensive campaigns focused on demand generation, lead generation, and inbound marketing.
  • Develop and manage a focused and effective B2B Account Based Marketing (ABM) program in collaboration with the sales team.
  • Oversee and coordinate the firm's presence at all events and webinars , ensuring marketing materials and follow-up nurture campaigns are optimized for lead capture.
  • Manage the firm's paid advertising strategy (Paid Search, Display / Programmatic, Social) in partnership with external vendors, owning the budget and performance.
  • Marketing Technology & Operations

  • Oversee the firm's marketing technology stack, with a focus on HubSpot (marketing automation, reporting, and updating) as the firm's system of record for marketing data and full-funnel visibility.
  • Manage key operational functions, including SEO strategy and the firm's website maintenance, leveraging the support of external graphics and development vendors.
  • Reporting and Experimentation

  • Track and report on marketing performance. Ensure a data-driven approach to strategy design and tactical execution, leveraging HubSpot data as the primary source.
  • Embrace a culture of experimentation, continuously evaluating campaign feedback and applying marketing concepts to produce better results and a more optimized GTM approach over time.
  • What we're looking for

  • Experience : Minimum of 7+ years of marketing experience in a B2B environment, with a proven track record across demand generation, lead generation, inbound generation, branding, product and solution marketing.
  • Industry Background : Must have experience coming from a data product-focused company, where they were required to be a hands-on, full-stack marketer.
  • Required Skills : Demonstrated expertise in a wide range of marketing operations, including :
  • Full-spectrum content creation including video, graphic, blogs and papers, posts, and email campaigns.
  • SEO strategy and optimization.
  • Managing external vendors for graphics design and website maintenance.
  • HubSpot management and reporting.
  • Digital advertising and event planning.
  • Mindset : A curious and ambitious self-starter who is creative in finding continuously improved methods of attracting customers. This role is ideal for a high-potential individual growing into a Director-level position who thrives in an entrepreneurial environment.
  • More about the position

  • Anticipated Travel : Up to 15%
  • Location Options : Anywhere in the US, but East Coast preferred
  • Base Salary Range : $150,000 - $170,000
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    Director Of Marketing • Denver, CO, US

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