Marketing Manager

Marketing Division Leader

Leads all marketing planning, efforts and execution for the Division.

Oversee and manage Marketing Team direct report(s).

Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action / offers.

Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.

Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media @types.

Monitors marketing performance against business objectives, analyzes ROI and adjusts plans / tactics as needed.

Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.

With support of corporate media planning resources and in collaboration with Division / Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.

Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.

Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.

Develop marketing communications plan(s), including community priorities, advertising support needs, and message / offer strategy.

Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.

Act as primary point-of-contact for Pulte Interior Design.

Collaborate with corporate communications team on local PR needs.

Identify key competitors and stay abreast of local marketing activity.

Ability to successfully operate and adapt in an environment with changes to timelines and priorities.

Capable of presenting and interacting with the Division / Area leadership with some ability to talk off script when answering marketing questions.

Ability to develop and guide direction of a marketing team.

Ensures appropriate staffing to meet department needs.

Utilizes recruiting and selection tools / processes to build organizational talent.

Delegates work according to employee's abilities and skills.

Evaluates employee's performance and plans for compensation actions in accordance with that performance.

Provides developmental opportunities through identification of internal and external training opportunities.

Creates opportunities for employee growth.

Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors).

Decision Impact : Division

Department Responsibility : Single

Budgetary Responsibility : Yes

Direct Reports : Yes

Indirect Reports : No

Minimum Bachelor's Degree in Marketing or Communications or equivalent.

Minimum 5-7 years related Marketing communications / planning experience.

Home building and / or real estate industry experience preferred.

Understanding of advertising law and its application to the homebuilding industry.

Ability to shift between strategic and tactical responsibilities.

Understanding of and demonstrated skill at aligning marketing mix with key messages.

Experience establishing and managing to a budget.

Effective problem solving, data collection and analysis skills.

Strong oral and written communication skills.

Team oriented with ability to establish credibility.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.