Product Marketing Lead

Arc is the future of startup finance.

Join Arc as we redefine finance and banking for the innovation economy.

We're on a mission to provide founders and CFOs with a trusted banking and growth capital solution that aligns with their fast-paced needs. With thousands of VC-backed tech companies already on the Arc platform today, we're proud to offer a friendlier and unrestricted path to cash management and growth capital.

We are seeking a Product Marketing Lead to lead go-to-market initiatives across our full product portfolio. You will play an essential role in shaping and driving the success of our product marketing initiatives. Reporting to the Head of Product, this high-visibility position offers the opportunity to be a foundational part of a rapidly growing team.

The ideal candidate is keen to build a high octane Product Marketing function from 0-1. You'll be responsible for generating audience insights, developing differentiated positioning & messaging, and building breakthrough campaigns. You will work closely with Product, Engineering, Sales, and Growth to bring new products to market and drive new business.

What You'll Accomplish Here :

• Lead the development and execution of Arc's go-to-market strategy for Cash Management and Capital Markets products.
• Act as the voice of the customer : Spearhead customer and competitive intelligence, and collaborate with Product, Engineering, and Design to influence product roadmaps with the goal of improving product differentiation and adoption.
• Drive successful product launches by collaborating with Product, Marketing, and Sales teams to ensure alignment and smooth execution.
• Create campaign creative briefs, sales enablement materials, website content, and customer-facing collateral that effectively communicate Arc's value proposition.
• Measure and report on the success of product marketing campaigns, continuously optimizing strategies to meet business goals.
• As the team grows, mentor and eventually manage junior product marketing managers, helping to develop their skills and scale the team.

What You Bring :

What we bring :